Studi Perilaku Dan Hubungan Antar Individu Dalam Penggunaan Media Sosial
DOI:
https://doi.org/10.38204/komversal.v7i1.2616Keywords:
Communication Psychology, Digital Communication, Interpersonal Behavior, Emotional Connection, Social MediaAbstract
The digital age has transformed how humans communicate, with social media becoming the primary platform. While offering convenience, digital communication also presents challenges like decreased emotional connection and empathy. This study explores how the frequency of using social media features (chat, story, video call) influences the quality of interaction patterns between individuals. This quantitative study uses an online survey method with 35 respondents aged 18-35. The results show a negative correlation between social media usage frequency and face-to-face conversation intensity and emotional engagement. Empathy in digital communication is also proven to be lower than in direct communication. These findings indicate the need for awareness of the potential impact of excessive social media use and the importance of developing effective communication strategies in the digital space.
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