KOMVERSAL

Etnografi Komunikasi Suku Dayak hindu Budha Bumi Segandu Indramayu (SDHBBSI)

Mira Renata, Taufiq Furqon Nurhakim; Robby Rachman Nurdiantara — Sat, 01 Feb 2025 00:00:00 +0000

This study explores the communication ethnography of the Dayak Hindu-Buddhist Bumi Segandu Indramayu (SDHBBSI) community in Krimun Village, Losarang Subdistrict, Indramayu Regency. The background of this research is based on the uniqueness of the SDHBBSI community, which possesses cultural and spiritual identities distinct from those of the surrounding population, despite being geographically and biologically native to Indramayu. The aim of this research is to gain an in-depth understanding of the communication dynamics within the SDHBBSI community. The study employs a communication ethnography method with a qualitative approach, involving participatory observation, in-depth interviews, and document analysis. The findings reveal that the SDHBBSI community maintains its cultural identity through cultural symbols, rituals, and daily communication. Rituals such as Kungkum and Mepe serve as means to strengthen social and spiritual bonds within the community. Despite the challenges posed by modernization, the community has managed to preserve its traditions without compromising its identity.

Strategi IMC Schoters: pada Event Open House dan Roadshow untuk Meningkatkan Penjualan dan Jangkauan Pasar

Octaviani, Oky Oxcygentri, Khairul Arief Rahman — Mon, 02 Dec 2024 03:48:41 +0000

The development of the business world is currently experiencing rapid progress which has given rise to many start-up companies, especially in the field of Edutch. Schoters, as one of the start-up companies, implement an effective marketing communication strategy through organizing events such as open house and roadshow events to expand consumers and increase sales.Tthe role of events in promotional activities is considered effective because it can help make it easier for companies to spread their service products. This study aims to determine the marketing communication strategy used by schoters in promoting open house and roadshow events at schoters through an integrated marketing communication (IMC) strategy. Qualitative research method with a descriptive approach. Data collection through primary and secondary data, namely through observation, interviews, documentation and literature studies. The results showed that the marketing communication strategy implemented by Schoters was effective in expanding the market and increasing sales. The IMC strategies used include (sales promotion) through discounts and special offers, which are carried out through direct marketing and personal selling and using (advertising) digitally through organic and paid media and non-digital through KRL brochures and posters.

Analisis Visual Branding Program Kelas Internasional Universitas Telkom Melalui Akun Instagram @Icaotelkomuniversity

Slamet Parsono, Aditya Ali — Sat, 01 Feb 2025 00:00:00 +0000

Instagram is now widely used by various groups. The function of this media is not only used for marketing business activities, but also for building corporate branding or personal branding. Telkom University International Class takes advantage of this opportunity by aggressively presenting the messages of its programs visually in order to help the sustainability of the media and remain of interest to the public. The purpose of this research is to analyze the branding of Telkom University's International Class program through the representation of visual messages displayed, find out how to build interaction through visual messages, and describe the compositions applied in the visual message of international class branding through the @icaotelkomuniversity Instagram account. The theory that underlies this research is social visual semiotics popularized by Carey Jewitt and Theo van Leewen. In contrast to general semiotics, this theory involves more semiotic sources to convey messages and actions in the form of image messages that can be interpreted. The method used in this research is a study of social visual semiotics with qualitative methods. The data collection technique is done by literature study and semiotically analyzing the visual messages of Instagram International Class Telkom University that have been documented.

Gaya Komunikasi Orang Tua Melalui Bahasa Verbal dalam Membangun Motivasi Berprestasi Anak

Eva Evelina Hotmauli Sihombing, Yanti Tayo, Rastri Kusumaningrum — Sat, 01 Feb 2025 00:00:00 +0000

This research is motivated by the importance of appropriate and effective parental communication styles through verbal language in building achievement motivation in children. The focus of this research is how communication styles in verbal language are applied by parents of SDN Gunung Putri 05 students, with the aim of identifying and analyzing each parent's communication style and its impact on children's achievement. The method used is descriptive study through observation, in-depth interviews, and document analysis for data collection. The research results show that choosing the right communication style according to the child's needs greatly influences how the message is conveyed well, so that it can increase the child's motivation to achieve achievements, both in academic and non-academic fields, according to each child's interests and talents happily without coercion. In conclusion, the right communication style from parents can encourage children to be more motivated to achieve achievements.

Komunikasi Orang Tua Dan Anak Tunarungu Wicara Pada Kotak Menara Bekasi

Muhammad Syafiq, Mayasari, Tri Susanto — Wed, 18 Dec 2024 11:17:58 +0000

Speech deaf children have limitations in communication and interaction. Parents play an important role in supporting children with special needs in overcoming these limitations through adaptive and innovative communication patterns. Therefore, the purpose of this research is to know and understand how the application of communication between parents and children with special needs (ABK), especially children with speech deafness in Kotak Menara. This study uses a qualitative approach and phenomenological research method and utilizes Herbert Blumer's symbolic interaction theory to explore how parents and children understand each other and build meaning through their social interactions. The results show that the communication experience between parents and children with disabilities is not just an exchange of information, but also a process of forming deep meaning. They combine verbal and non-verbal communication to deal with the challenges posed by their children's limited ability to communicate.

Keywords: Deaf children with speech impairment, verbal and non-verbal communication, Kotak Menara

Cinta di Era Digital: Mengungkap Mencari Pasangan di Waplog melalui Perspektif Fenomenologi Alfred Schutz

Tati Hilayati, Mayasari, Tri Widya Budhiharti — Sun, 02 Feb 2025 00:00:00 +0000

This research aims to understand the phenomenon of looking for a partner on the online dating application Waplog, through Alfred Schurtz's phenomenological approach. This research focuses on the motives, meanings and communication experiences experienced by users of the online dating application Waplog in their efforts to find a partner. Qualitative methods with a phenomenological approach were used to explore the subjective experiences of informants selected purposively. Data collected through in-depth interviews and analyzed using phenomenological interpretation. The research results show that the motives of Waplog application users vary from the need for social interaction to efforts to forget painful past experiences. The meanings formed in this application also differ depending on the user's background and expectations, be it for a friend to talk to, starting a new relationship, having the courage to express feelings, or starting a more serious relationship. The communication experience that occurs also reflects a unique social experience, where online dating users on the Waplog application have meaning and management in virtual interactions. This research provides new insights into how individuals interpret their experiences in the digital world in the context of finding a partner. These findings also highlight that technology shapes social interaction patterns and the dynamics of interpersonal relationships in the digital era.

Experiential Learning Program Magang dan Studi Independen Bersertifikat Terhadap Kompetensi Mahasiswa

Rafi Akbar Suryana, Yanti Tayo, Weni A. Arindawati — Sun, 02 Feb 2025 00:00:00 +0000

Penelitian ini bertujuan untuk menganalisis dampak Experiential Learning dalam Program Magang dan Studi Independen Bersertifikat (MSIB) terhadap kompetensi mahasiswa Fakultas Ilmu Sosial dan Politik Universitas Singaperbangsa Karawang. Dengan menggunakan teori Experiential Learning oleh David Kolb, penelitian ini menguji empat aspek: pengalaman, pengamatan, konseptualisasi, dan eksperimen sebagai variabel bebas, serta kompetensi mahasiswa sebagai variabel terikat. Metode penelitian yang digunakan adalah kuantitatif deskriptif dan uji normalitas, uji analisis regresi sederhana, uji parsial (t), dan uji koefisien determinasi (R²). Dengan menyebarkan survei/kuesioner dan menggunakan sampling jenuh yang melibatkan 93 peserta MSIB batch keenam yaitu, mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik. Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan dari eksperimen, namun tidak berpengaruh signifikan dari pengalaman, pengamatan, dan konseptualisasi terhadap kompetensi mahasiswa.

Efektivitas Komunikasi Antarpribadi Ayah Pekerja Sirkuler dalam Memotivasi Belajar Remaja di Bandung Barat

Elien Erliana, Agus Setiaman, Samson CMS — Tue, 21 Jan 2025 05:35:05 +0000

Komunikasi antarpribadi orang tua berperan penting dalam memotivasi belajar remaja, namun, banyak orang tua, khususnya ayah pekerja sirkuler, menghadapi tantangan dalam menjalankan peran ini akibat mobilitas sirkuler yang mengharuskan mereka tinggal terpisah dari keluarga. Oleh karena itu, penelitian ini bertujuan untuk mengeksplorasi efektivitas komunikasi antarpribadi ayah pekerja sirkuler dalam memotivasi belajar remaja di Kabupaten Bandung Barat, dengan fokus pada aspek keterbukaan, empati, dukungan, sikap positif, dan kesetaraan. Metode yang digunakan dalam penelitian ini adalah deskriptif kuantitatif, di mana data dikumpulkan melalui angket dan studi pustaka serta dianalisis secara statistik deskriptif. Responden terdiri dari 100 siswa tingkat menengah di Kabupaten Bandung Barat yang dipilih menggunakan teknik purposive sampling dengan ukuran sampel yang ditentukan berdasarkan rumus Taro Yamane. Hasil penelitian menunjukkan bahwa semua aspek komunikasi, yang terdiri dari keterbukaan, empati, dukungan, sikap positif, dan kesetaraan berada dalam kategori baik. Secara keseluruhan, efektivitas komunikasi antarpribadi ayah pekerja sirkuler dalam memotivasi belajar remaja di Bandung Barat dikategorikan sebagai sangat efektif. Simpulan dari penelitian ini menegaskan pentingnya komunikasi efektif antara ayah dan remaja untuk mendukung motivasi belajar. Oleh karena itu, disarankan agar ayah pekerja sirkuler terus meningkatkan keterampilan komunikasi mereka dan memanfaatkan teknologi untuk tetap terhubung dengan anak-anak mereka meskipun terpisah oleh jarak.

Pengaruh Live Shopping Shop Tokopedia @Npureofficial Terhadap Keputusan Pembelian Produk Skincare

Aghniya Putri Septia H, Yanti Tayo, Tri Widya Budhiharti — Sun, 02 Feb 2025 00:00:00 +0000

This research aims to determine the influence of Shop Tokopedia live shopping on purchasing decisions for N'Pure Skincare. The theory used is AIDA (Attention, Interest, Desire, Action) by Elias St. Elmo Lewis. The research method use is a quantitative method with data collection in the form of a questionnaire distributed to followers of the TikTok account @npureofficial with a sample size of 100 respondents. The sampling technique uses non-probability sampling with a purposive sampling method. The data analysis methods used include normality test, simple linear regression test, partial test (t), and coefficient of determination test (R²). The data was tested using IBM SPPS Statistics 30 software. The research results show that Shop Tokopedia live shopping has a significant influence on purchasing decisions for N'Pure skincare products by 61.9% and the remaining 38.1% is influenced by other factors.

Pengaruh Komunikasi Antarpribadi Orang Tua-Remaja Terhadap Perilaku Agresif Remaja Saat Berpacaran

Fachru Nur Fahmi Firmansyah, Kismiyati El Karimah, Rachmaniar — Sun, 02 Feb 2025 00:00:00 +0000

In dating relationships, teenagers often engage in aggressive behavior, both sexual harassment, physical violence and verbal violence. Aggressive behavior in dating can emerge as a way to solve problems in romantic relationships. The purpose of this study was to analyze whether interpersonal communication between parents and children influences the aggressive behavior of teenagers when dating and to analyze whether there is a difference in the influence of interpersonal communication between parents and children on the aggressive behavior of teenagers when dating in big cities and in small cities. The study was conducted on 200 teenagers who were or had been dating in Bekasi City (representing big cities) and in Bekasi Regency (representing small cities) with 100 respondents each. Hypothesis testing using the t-test and Chow test. The results of the hypothesis test show that: (1) interpersonal communication between parents and children has an effect on aggressive behavior of adolescents when dating in Bekasi City, (2) interpersonal communication between parents and children has an effect on aggressive behavior of adolescents when dating in Bekasi Regency, (3) There is no difference in the effect of interpersonal communication between parents and children on aggressive behavior of adolescents when dating in Bekasi City and Bekasi Regency. For further research, researchers can add variables for the use of social media and expand the sample to several large and small cities in Indonesia.

Strategi Komunikasi Pemasaran Sip Studio Photography Melalui Media Instagram

Azriel Afdhal Furqani, Siti Nursanti, Fardiah Oktariani Lubis — Sun, 02 Feb 2025 00:00:00 +0000

This study aims to determine the marketing communication process carried out by Sip Studio Photography through Instagram media. This study uses the theory of The Circular Model Of Some which includes four main aspects, namely share, optimize, manage, engage which aims to support effective marketing communication strategies carried out by Sip Studio Photography. The method used is a case study with a qualitative approach that is descriptive and the data collection technique uses the results of observations and interviews with several informants such as owners, admins and users of their services as well as observation and documentation. The results of this study indicate that Sip Studio Photography uses new media as a marketing communication strategy in order to adapt to changes experienced by consumers due to the development of information and communication technology.

Hubungan Kredibilitas Host Live Streaming Dengan Keputusan Pembelian

Rifana Aufa Hapsari, Iwan Koswara, Ikhsan Fuady — Sun, 02 Feb 2025 00:00:00 +0000

Penggunaan e-commerce dan fitur live streaming menjadi salah satu strategi meningkatkan keputusan pembelian produk, maka diperlukan host live streaming yang kredibel untuk mempersuasi konsumen. Penelitian ini bertujuan untuk mengetahui dan mengukur hubungan kredibilitas host live streaming Shopee @lozy_official dengan keputusan pembelian produk Lozy Hijab oleh followers. Berlandaskan pada teori kredibilitas sumber oleh Hovland, Janis, dan Kelley yang menyatakan bahwa komunikan lebih mungkin dipersuasi oleh komunikator yang memiliki kredibilitas tinggi. Pendekatan kuantitatif dengan metode survei diterapkan dalam penelitian ini untuk mengumpulkan data dari 384 followers Shopee @lozy_official selaku sampel penelitian. Jumlah sampel tersebut didapatkan dari hasil perhitungan rumus sampel Isaac & Michael, kemudian teknik pengambilan sampelnya adalah simple random sampling. Survei penelitian ini dilakukan dengan membagikan kuesioner secara daring, yang mana kuesioner tersebut telah teruji validitas dan reliabilitasnya. Analisis data penelitian dilakukan menggunakan uji korelasi Rank Spearman. Hasil temuannya menunjukkan bahwa terdapat hubungan yang positif dan searah antara kredibilitas host live streaming Shopee @lozy_official dengan keputusan pembelian produk Lozy Hijab oleh followers. Dengan demikian, disimpulkan bahwa kredibilitas host live streaming Shopee @lozy_official sudah efektif dalam menumbuhkan keputusan pembelian oleh pengikutnya. Pihak Lozy Hijab disarankan untuk meningkatkan kepercayaan audiens live dengan cara mengembangkan teknik penyampaian informasi yang menarik oleh host live, serta memastikan informasi tersampaikan dengan jelas dan akurat.

Model Motivasi Pemanfaatan Akun Autobase @Collegemfs Dan Intensi Memenuhi Kebutuhan Informasi Mahasiswa

Ima Ismatul Maula, Dian Wardiana Sjuchro, Ikhsan Fuady — Sun, 02 Feb 2025 00:00:00 +0000

Kemajuan teknologi informasi saat ini mendorong munculnya berbagai jenis teknologi baru. Salah satunya adalah kehadiran akun autobase. Kehadiran akun autobase menjadi salah satu fenomena yang unik dalam media sosial. Pada akun ini, para pengguna bisa mengirim pesan secara anonim. Adanya fitur pengiriman pesan tanpa diketahui siapa pengguna yang mengirimnya ini menjadikan interaksi pada media sosial Twitter semakin ramai dan membuat para penggunanya menjadi lebih terbuka saat ingin memperoleh informasi. Tujuan dari penelitian ini adalah untuk mengetahui model dari pengaruh motif penggunaan akun Twitter @collegemfs terhadap pemenuhan kebutuhan informasi mahasiswa followers. Penelitian ini menggunakan metode survei dengan teknik analisis data Structural Equation Model. Hasil dari penelitian ini menunjukkan bahwa Model Pengaruh Motif Penggunaan Akun Twitter @collegemfs terhadap Pemenuhan Kebutuhan Informasi Mahasiswa Followers: secara keseluruhan menunjukkan model yang cukup baik (good fit). Nilai Goodnes of Fit yang baik tersebut dapat dilihat dari Chi Square > 0.05 yaitu 1093.03; GFI > 0.80 yaitu 0.85; RMSEA < 0.08 yaitu 0.062; CFI > 0.90 yaitu 0.97; dan NFI > 0.90 yaitu 0.95. Terdapat pengaruh antara penggunaan akun autobase Twitter @collegemfs terhadap pemenuhan kebutuhan informasi mahasiswa followers. Hal tersebut dilihat dari nilai t-value > 1.96 yakni 2.99. Kemudian motif academic assistance dan convenience akun Twitter @collegemfs berpengaruh terhadap penggunaan akun autobase @collegemfs dengan nilai t-value sebesar 3.21 dan 1.97. Temuan ini menekankan motif penggunaan akun dalam menggambarkan pengaruh terhadap pemenuhan kebutuhan informasi followers. Diharapkan pada penelitian selanjutnya peneliti lain bisa mengkaji motif secara lebih spesifik agar fenomena yang dikaji bisa digambarkan secara lebih mendalam.

Komunikasi Politik Penggunaan Media Sosial dalam Komunikasi Politik Generasi Z pada Pemilihan Bupati Pangandaran 2024

Dalfa Amalia, Evie Ariadne Shinta Dewi, Samson CMS — Sun, 02 Feb 2025 00:00:00 +0000

The change in political communication patterns has changed significantly by utilizing social media as a medium for delivering political communication, generation Z is also a generation that will take over the face of Indonesian politics in the next few years, currently most of generation Z are also new voters and on the other hand generation Z is also very connected to digital technology. The purpose of this study is to determine the role of social media for generation Z in Pangandaran in the 2024 Pangandaran regent election activities, to find out why generation Z chooses social media as a source of information about the regent election and to find out what political communication models are formed through Generation Z interactions on social media during the 2024 Pangandaran regent election. This study uses a qualitative research method through a case study approach. The results of this study indicate that social media plays a role as the main source of information, political socialization agent for voting decisions, popular media, interactive and designing political communication strategies. The reason generation Z chooses social media is because of its flexible and easily accessible nature, easy-to-understand messages, diverse and interesting information references. While the political communication model that is formed is a transactional political communication model.

Strategi Komunikasi Pemasaran Melalui Instagram Pada Industri Kreatif Di Kota Makassar

Sun, 02 Feb 2025 00:00:00 +0000

Penelitian ini membahas strategi komunikasi pemasaran yang diterapkan oleh pelaku industri kreatif di Kota Makassar melalui platform media sosial Instagram. untuk memahami media sosial Instagram digunakan dalam strategi pemasaran industri kreatif di Kota Makassar. Penelitian ini menggunakan metode kualitatif dengan sumber empat responden yang bergelut pada berbagai bidang usaha kreatif yakni Foto wisuda (@gratsfoto), Warung kopi (@warkop99.mks), usaha Desain Poster (@daengposter_) dan Kedai (@kedaihato). Data dikumpulkan melalui observasi dan wawancara yang dianalisis menggunakan tiga langkah utama: penyederhanaan data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa (1) Ke empat pelaku usaha kreatif di Kota Makassar yaitu Foto wisuda, Warung kopi, Desain Poster, dan Kedai memanfaatkan Instagram secara optimal untuk memperkenalkan produk dan memperkuat hubungan dengan pelanggan. Mereka menggunakan fitur-fitur Instagram seperti unggahan konten visual, Stories, dan Reels untuk meningkatkan keterlibatan audiens. (2) Selain itu, pelaku usaha ini juga berhasil menerapkan lima aspek komunikasi pemasaran yang efektif, yakni penciptaan nilai, komunikasi yang efektif, pengelolaan merek, pemilihan saluran komunikasi yang tepat, dan integrasi promosi online dan offline. Dengan pendekatan ini, mereka mampu meningkatkan kesadaran merek, membangun loyalitas pelanggan, dan memperluas jangkauan pasar.

Moral Kekeluargaan Dalam Film Anime "One Piece: Red" Karya Eiichiro Oda

Mayra Azzahra Larasati H, Arief Ruslan — Sun, 02 Feb 2025 00:00:00 +0000

This article examines the moral message of family in the anime film "One Piece: Red". The film "One Piece: Red" is a popular anime film released in 2022. This film also raises the theme of family and the relationships between members of a pirate crew. This research uses Roland Barthes semiotic analysis to examine the moral message of family in the film "One Piece: Red". Barthes semiotics views signs as systems of meaning that are structured and bound by certain rules. The aim of this research is to recognize and analyze the symbols and indicators contained in films that show family values. This film explores the fundamental meaning behind the images and narrative through Roland Barthes semiotic technique, which distinguishes between denotation and connotation. "One Piece: Red" continues to highlight the value of family members' support, sacrifice and unity. This film shows how family ties can be a source of strength in the face of adversity through the nuances of its characters and plot. This research adds to our knowledge of how popular anime can communicate important social and cultural values.

Analisis Framing Kompas. Com Dan Tempo.Co Pada Pemberitaan All Eyes On Papua Periode 31 Mei-22 Juni 2024

Resti Rahmawati, Ilham Gemiharto, Samson CMS — Sun, 02 Feb 2025 00:00:00 +0000

The All Eyes on Papua movement has shocked the Indonesian people, because it turns out that there is an important problem behind the movement. This problem is the seizure of the customary forests of the Awyu and Moi tribes in Papua which will be turned into oil palm plantations. This research analyzes the framing of Kompas.com and Tempo.co online media regarding the issue of “All Eyes on Papua” in the period from 31 May to 22 June 2024. Using a qualitative method, this research explores how the two media framed the issue through analyzing relevant articles. The results show that Kompas.com emphasized humanitarian aspects and environmental impacts, while Tempo.co focused more on criticism of government policies and protection of indigenous peoples' rights. Kompas.com defined All Eyes on Papua, as an environmental and development issue, while Tempo.co tends to see it as a political and humanitarian issue. Kompas.com sees the cause of this problem as the government's lack of attention to balance and the rights of indigenous peoples, while Temp.co considers that this happened because the government issued a feasibility permit without FPIC. The moral consideration given by Kompas.com is that the government should respect the rights of the community and return their land, while Tempo.co considers that the government does not respect the rights of indigenous peoples. The problem solving offered by Kompas.com is that the government involves indigenous peoples and is processing the return of customary land, while Tempo.co that the government should change policies that can protect customary forests. This research recommends that the media be more diverse in presenting perspectives and providing space for indigenous voices in the news.

Pemanfaatan Media Digital dalam Promosi Pariwisata Dinas Pariwisata dan Kebudayaan Kabupaten Pangandaran

Galang Ikhwan Aji Sabda, Atef Fahrudin — Sun, 02 Feb 2025 00:00:00 +0000

Penelitian ini mengkaji cara Disparbud Kabupaten Pangandaran mempromosikan pariwisata, strategi berbasis media, dan penggunaan media oleh wisatawan untuk mengakses informasi. Menggunakan metode kualitatif dengan pendekatan studi kasus, data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi dari 32 informan, termasuk enam pejabat Disparbud dan 26 wisatawan (13 laki-laki, 13 perempuan). Hasil menunjukkan Disparbud memanfaatkan media offline (flyer, booklet, banner, peta wisata) dan online (website, YouTube, Instagram, Facebook, Twitter). Media sosial dipilih karena efektif dan murah. Wisatawan umumnya memperoleh informasi tentang Pangandaran melalui media online, khususnya media sosial.

Fomo, Impulsive Buying, dan Perilaku Konsumtif Gen Z

Bambang Mudjiyanto, Priatna Kusuma, Hafzotillah, Launa — Sun, 02 Feb 2025 00:00:00 +0000

Unplanned purchase decisions triggered by the fear of missing out on fashion is an actual phenomenon that takes place massively among young people. This study aims to explore the influence of FoMO on Gen Z's consumptive behavior. FoMO is defined as the fear of missing out on a pleasurable experience, which can drive individuals to engage in buying viral products to avoid feeling left behind or isolated from popular trends. Through a qualitative approach with a descriptive analysis method, the results of this study's analysis show that FoMO has a significant influence on Gen Z's consumptive behavior as an important entity of viral product buyers on social media. The government has considered Gen Z (through the growth of the e-commerce and marketplace) as an important entity in supporting marketers and entrepreneurs to utilize FoMO as an important variable that influences Gen Z's impulse purchase decisions. For this reason, a more in-depth study of the relationship between FoMO and Gen Z's consumptive behavior can be an entry point to increase the effectiveness of viral product marketing in the current digital era.

Analisis Teori Jarum Hipodermik Pada Berita Hoax Kasus Pembullyan Audrey Zildvanka

Sun, 02 Feb 2025 00:00:00 +0000

In Indonesia, hoax news has become a serious issue, akin to floating debris in various media platforms. Hoaxes spread rapidly, influencing public opinion and potentially inciting conflicts. One notable case in Indonesia is the dissemination of hoax news about the bullying of a junior high school student named Audrey Zidvanka. This research aims to analyze how the hypodermic needle theory applies to this case. A qualitative study was conducted by gathering and analyzing information about the bullying case of Audrey Zidvanka from the online news platform detik.com, as well as information about the hypodermic needle theory from journals and scientific articles. The study found that mass media significantly influences public opinion. Through intensive reporting involving credible sources, as exemplified by detik.com, the media effectively convinced the public that the incident experienced by Audrey Zidvanka was an intolerable act of violence. Intensive and emotional reporting by the media, particularly online news outlets, prompted the public to accept information passively without thorough verification. The bullying case involving Audrey Zidvanka highlights the importance of media literacy in the digital age. The rapid dissemination of information through social media makes us vulnerable to misinformation and hoaxes. To prevent similar cases in the future, raising public awareness about the importance of critically evaluating information is crucial.

Di Indonesia, berita hoax telah menjadi masalah serius, seperti sampah yang mengapung di berbagai media. Hoax menyebar dengan sangat cepat, mempengaruhi opini publik, dan dapat memicu konflik. Salah satu contoh kasus yang terjadi di Indonesia adalah penyebaran berita hoax tentang kasus pembullyan salah seorang siswi SMP bernama Audrey Zildvanka. Penelitian ini bertujuan untuk menganalisis bagaimana teori jarum hipodermik bekerja pada kasus tersebut. Penelitian kualitatif dilakukan dengan mencari dan mengumpulkan informasi mengenai berita pembullyan Audrey Zildvanka pada platform berita online detik.com serta informasi mengenai teori jarum hipodermik pada jurnal dan artikel ilmiah. Penelitian ini menemukan bahwa media massa memiliki pengaruh yang signifikan dalam membentuk opini publik. Melalui pemberitaan yang intensif dan melibatkan berbagai narasumber kredibel, seperti yang dilakukan oleh detik.com, media berhasil meyakinkan masyarakat luas bahwa kasus yang diamali oleh Audrey Zildvanka merupakan tindakan kekerasan yang tidak dapat ditoleransi. Pemberitaan yang intensif dan emosional dari media, khususnya berita online, mendorong masyarakat untuk menerima informasi secara pasif tanpa melakukan verifikasi mendalam. Kasus bullying yang dilami oleh Audrey Zildvanka menyoroti pentingnya literasi media dalam era digital. Penyebaran informasi yang cepat melalui media sosial membuat kita rentan terhadap misinformasi dan hoax. Untuk mencegah terulangnya kasus serupa, kita perlu meningkatkan kesadaran masyarakat tentang pentingnya mengevaluasi informasi secara kritis.

Analisis Komunikasi Interpersonal Dalam Membangun Hubungan Pertemanan Virtual

Alfidah Dara Mukti, Maria Magdalena Widiantari, Zulin Nurchayati — Sun, 02 Feb 2025 00:00:00 +0000

Perkembangan teknologi di era globalisasi, membuat alat komunikasi semakin canggih, termasuk dalam komunitas fandom K-Pop. Komunikasi interpersonal menjadi kunci penting dalam membangun hubungan pertemanan virtual, khususnya di antara Treasure Maker, komunitas penggemar grup Treasure. Penelitian ini bertujuan untuk mengetahui komunikasi interpersonal yang dilakukan penggemar Treasure di media sosial X dalam membangun hubungan pertemanan virtual. berdasarkan Teori Penetrasi Sosial oleh Altman dan Taylor. Penelitian ini menggunakan metode kualitatif deskriptif dengan wawancara mendalam dan observasi terhadap delapan akun penggemar Treasure yang aktif di media sosial X. Teori Computer-Mediated Communication (CMC) juga digunakan untuk memahami peran teknologi dalam interaksi antar penggemar. Hasil penelitian menunjukkan bahwa hubungan interpersonal antar penggemar mengikuti empat tahap teori Penetrasi Sosial: tahap orientasi, yang ditandai dengan berbagi informasi umum; tahap pertukaran penjajakan afektif, di mana keterbukaan meningkat melalui rekomendasi dan pengalaman emosional; tahap pertukaran afektif, yang melibatkan berbagi cerita pribadi dan dukungan emosional; serta tahap pertukaran stabil, yang ditandai dengan keintiman emosional, pola komunikasi konsisten, dan kebiasaan khusus. Media sosial X berperan sebagai mediator utama, memfasilitasi interaksi melalui fitur komentar, direct message (DM), dan aktivitas fandom seperti roleplay dan follow spree. Kesamaan minat terhadap K-pop dan grup idola Treasure menjadi fondasi hubungan, memperkuat kenyamanan dan kepercayaan. Karakteristik pribadi, seperti kesamaan bahasa dan humor, turut mendukung kedekatan. Hubungan ini diperkuat melalui konsistensi komunikasi dan kepercayaan, termasuk berbagi informasi, hadiah, dan apresiasi. Media sosial X menjadi fasilitator penting, sementara platform lain seperti WhatsApp dan TikTok memperkuat interaksi.

Seni Berkomunikasi Di Tengah Badai : Strategi Efektif Untuk Menyelamatkan Reputasi Perusahaan

Hana Rengganawati, Neni Yulianita — Sun, 02 Feb 2025 00:00:00 +0000

This study explores effective crisis communication strategies to salvage corporate reputation by utilizing the Situational Crisis Communication Theory (SCCT) and the Integrated Crisis Mapping (ICM) model. The selected case study is the crisis faced by PT GoTo Gojek Tokopedia Tbk in 2022, triggered by a significant decline in stock prices post-IPO. The findings indicate that rapid response, transparency, and strategic use of social media are crucial components of an effective crisis communication strategy. The SCCT approach assists companies in tailoring communication strategies to the type of crisis and the level of public attribution. Meanwhile, ICM aids companies in mapping the crisis, analyzing stakeholders, and planning communication strategies integrated with other crisis management efforts. This study also reveals that proactive communication and active stakeholder engagement contribute to the successful safeguarding of corporate reputation.

Membedah Pengaruh Review Di Media Sosial Terhadap Keputusan Pembelian Skincare Skintific

Mon, 03 Feb 2025 00:00:00 +0000

Social media has changed people's culture and habits, as well as the way people interact and communicate with each other. In this regard, advances in information and communication technology have changed the behavior of shoppers around the world. Online shopping has become more popular than conventional shopping. However, we still lack understanding on how social media reviews influence our decision to buy skincare products. Using a survey method, this quantitative study collected data from 107 respondents who had seen Skintific product reviews on social media. The results of the analysis showed that reviews on social media have a major impact on consumers' decision to purchase products, with the factors of credibility, attractiveness, and relevance of reviews contributing to increased consumer interest and decisions. In addition, the study found that customers' positive experience with the reviewed product can increase the likelihood that they will purchase the product again. This research shows how important marketing strategies that use social media reviews are in the process of making better decisions about skincare products.

Motif “Sedekah Online” Generasi-Z di TikTok

Anti Restiani Febrianti, Mufti Fauzi Rahman, Ira Hasianna Rambe — Mon, 03 Feb 2025 00:00:00 +0000

Pesatnya perkembangan platform live streaming telah menciptakan pola interaksi digital baru, terutama di kalangan generasi Z. Salah satu fenomena yang berkembang adalah “sedekah online” melalui virtual gift pada siaran langsung TikTok. Penelitian ini bertujuan untuk mengkaji motif generasi Z di Kota Bandung dalam memberikan virtual gift kepada akun TikTok @threeshester. Dengan metode kualitatif studi kasus, data dikumpulkan melalui wawancara mendalam dan observasi. Hasil penelitian menunjukkan bahwa motif utama dalam pemberian virtual gift meliputi hiburan, ekspresi identitas pribadi, interaksi sosial, dan apresiasi terhadap kreator. Pemberian virtual gift bukan sekadar kontribusi finansial, tetapi juga partisipasi aktif yang memperkuat keterlibatan audiens, memberikan pengakuan sosial, serta meningkatkan pengalaman menonton. Selain itu, sifat interaktif TikTok live mendorong keterlibatan audiens melalui interaksi langsung dengan kreator, menciptakan rasa komunitas dan koneksi emosional. Studi ini menyimpulkan bahwa fenomena virtual gifting mencerminkan budaya digital generasi Z yang semakin interaktif dan berbasis komunitas. Implikasinya, kreator konten disarankan untuk menjaga strategi interaksi yang inovatif, sementara pengguna perlu lebih bijak dalam pengeluaran finansial. Penelitian lanjutan dapat mengeksplorasi dampak jangka panjang dari fenomena ini terhadap pola konsumsi digital serta implikasi ekonominya bagi kreator konten.

Kata Kunci: Generasi Z, TikTok live streaming, virtual gift, interaksi digital, keterlibatan audiens