Gaya Hidup Hedonisme Sebagai Representasi Identitas Diri Generasi Z Di Media Sosial
DOI:
https://doi.org/10.38204/komversal.v7i2.2596Keywords:
Hedonism, Self-Identity, Generation Z, InstagramAbstract
The hedonistic lifestyle represented through Instagram social media is a form of self-expression that is selectively constructed by users. In this context, Instagram not only functions as a means to share moments, but also as a space for representing self-identity that is close to symbolic meaning and status values. This study aims to determine and explain the phenomenon of hedonistic lifestyle as the self-identity of Generation Z Instagram social media users in East Jakarta. This study uses a qualitative approach with a descriptive method. Data were obtained through interviews with five Generation Z informants who actively use Instagram and observations of the informants' personal Instagram accounts. Data analysis conducted in this study used the Miles and Huberman model, which includes data reduction, data presentation, and drawing conclusions. The theories used in this study are Identity Theory by Manuel Castells and Consumer Theory by Erich Fromm. The results of the study show that the hedonistic lifestyle uploaded by informants on Instagram is one way for Generation Z to represent their identity in the digital realm. Posts about branded goods, doing activities in exclusive places, and aesthetic lifestyles are symbolic forms of social status and self-existence. However, the identity displayed is not a complete reflection of real life, but rather an ideal version of oneself constructed according to social expectations. This phenomenon is also inseparable from social pressure, digital validation culture, and the tendency of fear of missing out (FOMO) which influences the hedonistic lifestyle of Generation Z on social media.
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