Implementation Of Organizational Communication In The Umkm Program At The Chamber Of Commerce And Industry (Kadin) Of Bandung City
Keywords:
Organizational communication, Kadin, MSMEsAbstract
This research discusses the implementation of organizational communication at the Bandung City Chamber of Commerce and Industry (KADIN) in supporting the development of Micro, Small, and Medium Enterprises (MSMEs). Effective organizational communication is crucial for maintaining coordination among members, strengthening stakeholder involvement, and ensuring that policies and programs are implemented according to their objectives. This study uses a qualitative approach with in-depth interviews, observation, and document analysis to understand how communication is applied within the organization. The research findings indicate that KADIN Bandung City has implemented organizational communication principles such as clarity of information, openness, response speed, and the relevance of communication to members' needs. However, challenges still exist in its implementation, such as gaps in the utilization of digital technology, insufficient feedback from members, and hierarchical barriers in information dissemination. To overcome these obstacles, KADIN needs to optimize the use of communication technology, enhance communication training for members, and create more discussion forums to increase information openness.
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