Analisis Konten Tiktok @Dokterdetektif Sebagai Media Informasi Dan Edukasi Skincare

Abstract

Social media platforms, particularly TikTok, have become easily accessible tools for the public, serving not only entertainment purposes but also as sources of education and information across various fields, including skincare. Numerous influencers share skincare-related content on their TikTok accounts, one of whom is @dokterdetektif. Through this account, @dokterdetektif provides educational content and information about skincare, including laboratory test results of various skincare products. The objective of this research is to understand and analyze the strategies employed by @dokterdetektif in delivering skincare education and information to their followers on TikTok. This study utilizes a qualitative method with a content analysis approach. The analysis aims to examine how content is presented to the audience and how it effectively educates and informs them. The findings of this research indicate that TikTok offers a broad reach to the public, and @dokterdetektif optimizes this potential through effective strategies. These include presenting engaging content, unique visuals, and maintaining credibility to build public trust. Such approaches contribute to the widespread dissemination of skincare education and information.

Keywords: @dokterdetektif, Content Analysis, TikTok