Analisis Strategi Komunikasi Pemasaran Dalam Meningkatkan Minat Pengiklan Pada Media Online Teropong Media

Abstract

The development of information and communication technology, especially the internet, has resulted in significant changes in patterns of access and dissemination of information. Teropong Media, as an online news portal, implements various marketing communication strategies to attract advertiser interest. The research uses a qualitative descriptive approach. The research results show that the communication strategy carried out by Teropong Media to attract advertisers' interest is carried out through various comprehensive approaches, including Teropong Media utilizing the power of advertising on the teropongmedia.co.id news portal, which provides wide exposure and increases advertising revenue. Short-term sales promotions have also proven effective in attracting advertisers. Teropong Media also maintains good relations with the public and builds a positive image to maintain the trust of advertisers and readers. through personal sales and direct marketing strategies with personal and interactive services strengthening interactions with potential advertisers. Apart from that, interesting and quality content and appropriate audience segmentation are important foundations in attracting advertiser interest. Then social media activities also increase engagement and advertising reach, while data analysis helps optimize marketing strategies. Lastly, partnership programs with other companies are also an innovative step to expand reach which makes Teropong Media an attractive choice for advertisers. These strategies are considered capable of increasing the effectiveness of Teropong Media's advertising campaign in its efforts to become the leading national online media in Indonesia.