Desain UI UX Aplikasi Penjualan dengan Menyelaraskan Kebutuhan Bisnis menggunakan Pendekatan Design Thinking

  • Kristin Angelina Universitas Dinamika
  • Erwin Sutomo Universitas Dinamika
  • Vivine Nurcahyawati Universitas Dinamika
Keywords: UI IX, User Persona, Design Thinking, Usability Testing

Abstract

Alignment between business needs and Information Technology (IT) strategy is one of the main factors for the success of a business. One of them is about the interface design of the application used by the user. The current condition in the company is that marketing and sales activities only use social media such as WhatsApp and Facebook. These cause problems in two business activities, namely a less broad market coverage, frequent barriers to communication, less efficient delivery, and an obstacle to the recording by employees. This research aims to design a sales application user interface that suits business needs using a Design Thinking approach by collecting user characteristics using the User Persona tool. The test uses Usability Testing by giving 4 User Scenarios to each respondent to run and complete on the prototype. The test results show that respondents can complete all User Scenarios in the first iteration by 100%. Based on the test results, the design is good, in line with business needs, and accepted by potential users.

Downloads

Download data is not yet available.

References

C. Insights, The Top 20 Reasons Why Startups Fail, CB Insights, 2018.

T. Eisenmann, Why Startups Fail: A New Roadmap for Entrepreneurial Success, Canada: Harvard Business School, 2021.

M. Multazam, I. V. Paputungan and B. Suranto, "Perancangan User Interface dan User Experience pada Placeplus menggunakan pendekatan User Centered Design," Automata, 2020.

W. Darmalaksana, Metode Design Thinking Hadis Pembelajaran, Riset & Partisipasi Masyarakat, Bandung: Fakultas Ushuluddin UIN Sunan Gunung Djati Bandung, 2020.

D. Nusyirwan, "Design Thinking sebagai Bridge of Innovation Perguruan Tinggi dan Industri di Jurusan Teknik Elektro Universitas Maritim Raja Ali Hajri (UMRAH)," Jurnal Sustainable: Jurnal Hasil Penelitian dan Industri Terapan, vol. 07, pp. 86-94, 2018.

A. Anggoro and A. B. L. Mailangkay, "Perancangan UI/UX Aplikasi Android Online Monitoring Kualitas Air (ONLIMO) di BPPT Menggunakan Metode User Centered Design," Perbanas Institut, pp. 24-26, 2021.

A. Anggito and J. Setiawan, Metodologi Penelitian Kualitatif, Sukabumi: CV Jejak, 2018.

Y. Yulius and E. Pratama, "Metode Design Thinking Dalam Perancangan Media Promosi Kesehatan Berbasis Keilmuan Desain Komunikasi Visual," Jurnal Seni, Desain, dan Budaya, pp. 111-116, 2020.

A. W. Ananda, W. A. Kusuma, I. Iftitah and N. Widyasari, "Penggunaan User Persona untuk Evaluasi Kebutuhan dan Meningkatkan Pengalaman Perangkat Lunak," SENTRA: Seminar Teknologi dan Rekayasa, vol. 6, pp. 21-31, 2020.

T. A. Kurniawan, "Pemodelan Use Case (UML): Evaluasi Terhadap beberapa Kesalahan dalam Praktik," Jurnal Teknologi Informasi dan Ilmu Komputer, vol. 05, pp. 77-86, 2018.

A. Kathleen, R. P. Sutanto and A. P. K., "Analisis Perbandingan User Flow dari Aplikasi E-CATALOGUE INFURHOLIC," Jurnal DKV Adiwarna, 2021.

M. A. Irwansyah, H. Novriando and R. Apriandi, "Analisis User Experience Aplikasi Bujang Kurir Menggunakan Google Analytics (GA)," JEPIN (Jurnal Edukasi dan Penelitian Informatika), pp. 64-69, 2021.

H. Ajie, M. Zulfikar and V. Oktaviani, "Penerapan Konsep User Experience (UX) Pada Perancangan Dashboard Profil Mahasiswa Baru Universitas Negeri Jakarta," PINTER: Pendidikan Teknik Informatika dan Komputer, vol. 03, pp. 88-97, 2019.

D. Purnomo, "Model Prototyping pada Pengembangan Sistem Informasi," Jurnal Informatika Merdeka Pasuruan, vol. 02, pp. 54-61, 2017.

M. A. S. F. Ridwan and F. Rahma, "Pengujian Usabilitas Halaman Cart pada Website E-Commerce Paperlust di Krafthaus Indonesia," Automata, 2021.

R. H. Wijaya, H. Tolle and H. M. Az-Zahra, "Perancangan User Experience Aplikasi Pemesanan Katering Sekolah dengan Menggunakan Metode Human-Centered Design," Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer, vol. 03, pp. 3086-3093, 2019.

S. S. J. Santosa, Analisis UI UX Maximom Berbasis User Persona dengan Menggunakan Pendekatan Google Design Sprint, Surabaya: Universias Dinamika, 2020, pp. 22-23.

Published
2022-06-30
How to Cite
Angelina, K., Sutomo, E., & Nurcahyawati, V. (2022). Desain UI UX Aplikasi Penjualan dengan Menyelaraskan Kebutuhan Bisnis menggunakan Pendekatan Design Thinking . Tematik : Jurnal Teknologi Informasi Komunikasi (e-Journal), 9(1), 70-78. https://doi.org/10.38204/tematik.v9i1.915