Penerapan Model Maturitas Digital Pada Kinerja Startup

  • Novianti Indah Putri Universitas Kebangsaan Republik Indonesia
  • Iswanto Universitas Nurtanio
  • Andina Dwijayanti Politeknik LP3I
  • Rita Komalasari Politeknik LP3I
  • Zen Munawar Politeknik LP3I
Keywords: Digital maturity model, performance, startup, digital transformation

Abstract

This study aims to apply a digital maturity model to measure startup performance. The maturity model consists of dimensions and criteria, which describe the area of ​​action, and maturity stages which indicate the evolutionary path to maturity. Data collection was obtained using a questionnaire given online at the startup. The research design consisted of three steps: developing a digital maturity model dimension through literature review, expert interviews, and focus groups, online surveys among individuals, and data analysis using the Rasch algorithm and cluster analysis. From these findings, it can be said that some attention should be paid to the business intelligence capacity of startups, given its impact on company performance. In addition, the effect of network learning through business intelligence is significant and presents a positive influence on performance. The results from empirical studies show that understanding the strategic importance of digitalization, as well as using digital technology for collaboration, is already practiced in most companies. However, creating a personalized customer experience based on big data analysis or process automation is characterized by a lower level of achievement. Companies are starting to carry out digital transformation more systematically and strategically, by creating measurable goals and defining roles and responsibilities within the organization. These results help practitioners as well as researchers, better understand the processes through which organizations are truly involved in their digital transformation.

Downloads

Download data is not yet available.

References

P. Wanda and S. Stian, “The Secret of my Success: An exploratory study of Business Intelligence management in the Norwegian Industry,” Procedia Comput. Sci., vol. 64, no. 1877, pp. 240–247, 2015.

Z. Munawar and D. Z. Musadad, “Penggunaan TIK untuk Bidang Pendidikan,” in Munuju Masyarakat Madani, 2015, pp. 555–563.

P. L. Dishman, J. L. Calof, and P. L. Dishman, “Competitive intelligence : a multiphasic precedent to marketing strategy,” 2008.

A. Shollo and R. D. Galliers, “Towards an understanding of the role of business intelligence systems in organisational knowing,” Inf. Syst. J., vol. 26, no. 4, pp. 339–367, 2016.

T. W. Y. Man, T. Lau, and K. F. Chan, “The competitiveness of small and medium enterprises: A conceptualization with focus on entrepreneurial competencies,” J. Bus. Ventur., vol. 17, no. 2, pp. 123–142, 2002.

K. Foster, G. Smith, T. Ariyachandra, and M. N. Frolick, “Business Intelligence Competency Center: Improving Data and Decisions,” Inf. Syst. Manag., vol. 32, no. 3, pp. 229–233, 2015.

S. A. Zahra and D. M. Garvis, “International corporate entrepreneurship and firm performance,” J. Bus. Ventur., vol. 15, no. 5–6, pp. 469–492, 2000.

S. C. Lonial and R. E. Carter, “The impact of organizational orientations on medium and small firm performance: A resource-based perspective,” J. Small Bus. Manag., vol. 53, no. 1, pp. 94–113, 2015.

J. Wiklund and D. A. Shepherd, “Where to from here? EO-as-experimentation, failure, and distribution of outcomes,” Entrep. Theory Pract., vol. 35, no. 5, pp. 925–946, 2011.

N. I. Putri, Y. Herdiana, Y. Suharya, and Z. Munawar, “Kajian Empiris Pada Transformasi Bisnis Digital,” ATRABIS J. Adm. Bisnis, vol. 7, no. 1, pp. 1–15, 2021.

N. I. Putri, Y. Herdiana, Z. Munawar, and R. Komalasari, “Teknologi Pendidikan dan Transformasi Digital di Masa,” J. ICT Inf. Commun. Technol., vol. 20, no. 7, pp. 53–57, 2021.

N. I. Putri, R. Komalasari, and Z. Munawar, “Pentingnya Keamanan Data dalam Intelijen Bisnis,” J-SIKA| J. Sist. Inf. Karya Anak Bangsa, vol. 2, no. 2, pp. 41–48, 2020.

A. Bharadwaj, O. A. El Sawy, and P. A. Pavlou, “Digital Business Strategy: Toward a Next Generation of Insights,” MIS Q., vol. 37, no. 2, pp. 471–482, 2013.

C. Matt, T. Hess, and A. Benlian, “Digital Transformation Strategies,” Bus. Inf. Syst. Eng., vol. 57, no. 5, pp. 339–343, 2015.

Z. Munawar, N. I. Putri, and Y. Herdiana, “Pendekatan Metode Grafik Dalam Menggabungkan Pemfilteran Berbasis Konten Dan Kolaboratif Pada Sistem Rekomendasi,” J. ICT Inf. Commun. Technol., vol. 20, no. 59, pp. 28–33, 2021.

N. I. Putri, Rustiyana, Y. Herdiyana, and Z. Munawar, “Sistem Rekomendasi Hibrid Pemilihan Mobil Berdasarkan Profil Pengguna dan Profil Barang,” Temat. - J. Teknol. Inf. dan Komun., vol. 8, no. 1, pp. 56–68, 2021.

Z. Munawar, “Keamanan Pada E-Commerce Usaha Kecil dan Menengah,” Tematik, vol. 5, no. 1, pp. 1–16, 2018.

E. B. Davis, J. Kee, and K. Newcomer, “Strategic transformation process: Toward purpose, people, process and power,” Organ. Manag. J., vol. 7, no. 1, pp. 66–80, 2010.

Z. Munawar, “Perbaikan Teknis Sistem Pencatatan Persediaan Barang Berbasis Komputer Bagi Pedagang Buku Pasar Palasari Kota Bandung Menghadapi Era Pasar Kompetitif,” JAST J. Apl. Sains dan Teknol., vol. 4, no. 1, p. 52, 2020.

Z. Munawar, N. Suryana, Z. B. Sa’aya, and Y. Herdiana, “Framework With An Approach To The User As An Evaluation For The Recommender Systems,” in 2020 Fifth International Conference on Informatics and Computing (ICIC), 2020, pp. 1–5.

N. Heckmann, T. Steger, and M. Dowling, “Organizational capacity for change, change experience, and change project performance,” J. Bus. Res., vol. 69, no. 2, pp. 777–784, 2016.

T. Hess, A. Benlian, C. Matt, and F. Wiesböck, “How German Media Companies Defined Their Digital Transformation Strategies,” MIS Q. Exec., vol. 15, no. 2, pp. 103–119, 2016.

Z. Munawar, M. I. Fudsyi, and D. Z. Musadad, “Perancangan Interface Aplikasi Pencatatan Persediaan Barang Di Kios Buku Palasari Bandung Dengan Metode User Centered Design Menggunakan Balsamiq Mockups,” J. Inform., vol. 6, no. 2, pp. 10–20, 2019.

G. Lahrmann, F. Marx, T. Mettler, R. Winter, and F. Wortmann, “Inductive Design of Maturity Models: Applying the Rasch Algorithm for Design Science Research,” in Proceedings of the 6th International Conference on Service-Oriented Perspectives in Design Science Research, 2011, pp. 176–191.

I. Palmer, R. Dunford, and D. Buchanan, Managing Organizational Change: A Multiple Perspectives Approach, Third Edit. Boston: McGraw-Hill, 2017.

E. Romanelli and M. L. Tushman, “Organizational Transformation as Punctuated Equilibrium: An Empirical Test,” Acad. Manag. J., vol. 37, no. 5, pp. 1141–1166, 1994.

S. L. Brown and K. M. Eisenhardt, “The art of continuous change: Linking complexity theory and time-paced evolution in relentlessly shifting organizations,” Organ. Improv., vol. 42, no. 1, pp. 225–256, 2003.

S. J. Berman, “Digital transformation: Opportunities to create new business models,” Strateg. Leadersh., vol. 40, no. 2, pp. 16–24, 2012.

Y. Yoo, R. J. B. Jr, K. Lyytinen, and A. Majchrzak, “Organizing for Innovation in the Digitized World,” Organ. Sci., vol. 23, no. 5, pp. 1398–1408, 2010.

D. Y. Liu, S. W. Chen, and T. C. Chou, “Resource fit in digital transformation: Lessons learned from the CBC Bank global e-banking project,” Manag. Decis., vol. 49, no. 10, pp. 1728–1742, 2011.

M. Fitzgerald, N. Kruschwitz, D. Bonnet, and M. Welch, “Embracing Digital Technology: A New Strategic Imperative. Findings from the 2013 Digital Transformation Global Executive Study and Research Project by MIT Sloan Management Review & Capgemini Consulting,” Cambridge, MA, 2013. [Online]. Available: http://sloanreview.mit.edu/projects/embracing-digital-technology?switch_view=PDF. [Accessed: 01-Apr-2019].

D. Schuchmann and S. Seufert, “Corporate Learning in Times of Digital Transformation: A Conceptual Framework and Service Portfolio for the Learning Function in Banking Organisations,” Int. J. Adv. Corp. Learn., vol. 8, no. 1, p. 31, 2015.

J. Becker, B. Niehaves, J. Pöppelbuß, and A. Simons, “Maturity models in IS research,” in 18th European Conference on Information Systems, ECIS 2010, 2010, no. January.

P. Besson and F. Rowe, “Strategizing information systems-enabled organizational transformation: A transdisciplinary review and new directions,” J. Strateg. Inf. Syst., vol. 21, no. 2, pp. 103–124, 2012.

M. Mullaly, “If maturity is the answer, then exactly what was the question?,” Int. J. Manag. Proj. Bus., vol. 7, no. 2, pp. 169–185, 2014.

Z. Munawar, “Aplikasi Registrasi Seminar Berbasis Web Menggunakan QR Code pada Universitas XYZ,” Temat. - J. Teknol. Inf. dan Komun., vol. 6, no. 2, pp. 128–150, Dec. 2019.

R. F. DeVellis, Scale Development: Theory and Applications (Applied Social Research Methods), Fourth Edi. Los Angeles: SAGE Publications, Inc, 2016.

D. Friedel and A. Back, “Determination of enterprise 2.0 development levels with a maturity model,” in Proceedings of the IADIS International Conference, ISPCM 2012, Proceedings of the IADIS International Conference TPMC 2012, IADIS International Conference IAR 2012, 2012, pp. 3–9.

Z. Munawar, “Meningkatkan Kinerja Individu melalui Kritik/Saran menggunakan Recommender System,” Temat. - J. Teknol. Inf. dan Komun., vol. 6, no. 1, pp. 20–37, Jun. 2019.

R. Wayne Gregory, M. Keil, J. Muntermann, and M. Mähring, “Paradoxes and the Nature of Ambidexterity in IT Transformation Programs,” Inf. Syst. Res., vol. 26, no. 1, pp. 57–58, 2015.

Z. Munawar, “Membangun Aplikasi Pelaporan Penjualan Berbasis Web Dan Android (Studi Kasus Di Fried Chicken Dinasty),” J. Inform. – Comput., vol. 6, no. 1, pp. 74–84, 2019.

F. Svahn, O. Henfridsson, and Y. Yoo, “A Threesome Dance of Agency: Mangling the Sociomateriality of Technological Regimes in Digital Innovation.,” in ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems, 2009, p. 5.

A. Kezar and P. Eckel, “Examining the institutional transformation process: The importance of sensemaking, interrelated strategies, and balance,” Res. High. Educ., vol. 43, no. 3, pp. 295–328, 2002.

Z. Munawar, “Item-Based as a Recommendation In Selecting Algorithm,” in Proceeding 12th ADRI 2017 International Multidiciplinary Conference and Call for paper, 2017, vol. 12, no. P-ADRI, p. 22.

S. Tumbas, T. Schmiedel, and J. Vom Brocke, “Characterizing multiple institutional logics for innovation with digital technologies,” in Proceedings of the Annual Hawaii International Conference on System Sciences, 2015, vol. 2015-March, pp. 4151–4160.

A. Horlacher and T. Hess, “What does a chief digital officer do? Managerial tasks and roles of a new C-level position in the context of digital transformation,” in Proceedings of the Annual Hawaii International Conference on System Sciences, 2016, vol. 2016-March, pp. 5126–5135.

Published
2022-06-28
How to Cite
Putri, N. I., Iswanto, Dwijayanti, A., Komalasari, R., & Munawar, Z. (2022). Penerapan Model Maturitas Digital Pada Kinerja Startup . Tematik : Jurnal Teknologi Informasi Komunikasi (e-Journal), 9(1), 61-69. https://doi.org/10.38204/tematik.v9i1.910