Pengaruh Nilai Pelanggan terhadap Kepuasan Pelanggan pada CV. Ukhuwah Tasikmalaya
DOI:
https://doi.org/10.38204/ekobima.v1i1.1551Keywords:
Costomer Value, Customer Satisfaction, CustomerAbstract
This study aims to determine Customer Value, Customer
Satisfaction, and the effect of Customer Value on Customer
Satisfaction at CV. Ukhuwah Tasikmalaya. This research includes
associative descriptive research with a quantitative approach. The
sampling technique uses saturated sampling and the population of
this study is CV.Ukhuwah customers. Ukhuwah as many as 32
people. The data analysis technique used in this research is validity
test, reliability test, simple regression test, determination test,
hypothesis test, and t (partial) test. Data analysis in this study used
IBM SPSS Statistics 25.Based on the results of data processing and
distribution of questionnaires, it is known that the t count is 5,030
with a sig t count of 000, the significance value is less than 0.05 so
Customer Value has a significant effect on Customer Satisfaction in
CV. Ukhuwah Tasikmalaya. The results of the research coefficient
of determination is 47.47% while the remaining 52.53% is
influenced by other variables not examined in this study.
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