Optimalisasi Akun Media Sosial Instagram Pada Zerone Outdoor Ciamis
DOI:
https://doi.org/10.38204/ekobima.v1i1.1531Keywords:
Instagram@zeron e_outdoor, SMO(Social Media Optimization)Abstract
For Zerone Outdoor, Instagram is the main bridge to promote their
products to the general public in an easy and cost-effective way.
They have been trying to market their services through Instagram
and have been active since they started their rental business, but
they have not been able to maximize their sales using the
Instagram social media platform.The purpose of this research is to
understand how Zerone Outdoor utilizes Instagram as a digital
marketing tool. The research conducted is qualitative and
descriptive in nature, and the data collection methods employed by
the researcher include interviews and documentation to explore the
issues more openly and obtain reliable data. Based on the research
findings, it can be concluded that the optimization of Zerone
Outdoor Instagram account in utilizing and implementing SMO
(Social Media Optimization) on their social media platform has
been successful or in accordance with the theories explained
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