ATRABIS Jurnal Administrasi Bisnis (e-Journal)

Perspektif Pemasaran Media Sosial Tiktok Terhadap Minat Beli Produk Kosmetik

Niantoro Sutrisno — 2024-12-02

Today's modern world cannot be separated from various digital platforms used in the company’s marketing. One social media platform that is experiencing rapid growth in users is Tiktok, a digital platform that allows users to share videos. Currently, the Tiktok social media platform is used by 112 million Indonesians or second in the world after 116 million users in the United States (data from the website data.goodstats.id). However, in Indonesia the use of the Tiktok social media platform has not been optimally used as part of the company's product marketing strategy. Based on these conditions, this research was conducted with the aim of examining and identifying the influence of Tiktok Social Media on Interest in Buying Cosmetic Products. The method used in this research is a quantitative method with a survey approach. Meanwhile, data collection was carried out by distributing questionnaires to 100 students from 3 universities in Bekasi Regency. The results of the analysis of the processed data show that Tiktok Social Media Marketing has an influence on Interest in Buying Cosmetic Products.

Implementasi Relationship Marketing pada Digital Crowdfunding (Studi Kasus: Kitabisa.com)

Ahmad Zaki — 2024-12-05

Perkembangan teknologi digital yang semakin pesat membuat bermunculan inovasi layanan digital dalam berbagai bidang. Dalam sektor keuangan inovasi tersebut disebut dengan istilah Financial Technology. Financial technology yang menarik dan sedang berkembang di masyarakat Indonesia adalah crowdfunding. Crowdfunding merupakan suatu proses untuk memperoleh layanan, ide, maupun konten tertentu dengan cara meminta bantuan atau kontribusi dari orang lain secara massal atau melalui komunitas. Tujuan dari penelitian ini adalah untuk menganalis dimensi Relationship Marketing pada perusahaan Kitabisa.com. Penelitian ini menggunakan metode deskriptif kualitatif yang menginterpretasikan data untuk memperoleh gambaran situasi yang terjadi sebenarnya secara menyeluruh. Data yang digunakan dalam penelitian ini adalah data sekunder. Hasil yang diperoleh dari penelitian ini adalah Kitabisa.com menerapkan empat dimensi dalam penerapan Relationship Marketing, yaitu kepercayaan, komitmen, komunikasi, dan penanganan konflik. Pada dimensi kepercayaan Kitabisa.com memiliki izin Kemensos, membagikan laporan keuangan yang telah diaudit, memproses dan melakukan penelusuran terhadap galang dana yang mencurigakan. Dimensi komitmen diterapkan dengan memastikan semua donasi tersalurkan dan meningkatkan transparansi kepada donatur. Dimensi komunikasi direalisasikan dengan strategi komunikasi dengan pelanggan melalui media sosial. Pada dimensi penyelesaian masalah Kitabisa.com menerapkan Help Center yang terbagi menjadi 9 topik, yaitu Penggalang, Donatur, General, Sedekah Bergulir, Koperasi Kitabisa, Voluntrip, Qurban, Saling jaga Sesama, dan KasAnak.

Analisis Biaya dan Pemilihan Peminatan Terhadap Ketertarikan Mahasiswa Dalam Program Food and Beverage Service

Fajar Pramono — 2024-12-25

The decline in the number of students in the food and beverage service is a concern for AKPAR NHI Bandung. The number of students in the program is not on target and is thought to be closely related to tuition fees and major selection. Cost can be a problem for prospective students to choose the specialization of the food and beverage service program and have a big impact on interest in choosing the program. The formulation of this research problem is how students' interest in choosing food and beverage service specialization and how the cost of education programs. The purpose of this study was to determine the impact of fees and specialization selection and to determine how much impact fees and specialization selection have on student interest in food beverage service. The population in this study were students with a sample size of 60 respondents to provide information about interest in choosing a college program. The data analysis technique used in this research is quantitative data analysis where the research analysis method uses path analysis to analyze the research results. The results showed that the specialization selection variable had a greater influence on student interest than the cost variable.

Social Media Analysis Of The Brand Image Of Bakso Gajah Bang Ucok Products At Tuasan Tempuling Medan

Micha Siar Meiriza — 2024-12-25

This study examines the effect of social media use on the brand image of UMKM products with a case study of Bakso Goreng Gajah Bang Ucok in Medan. In the growing digital era, social media has significantly changed the marketing landscape for UMKM businesses. This research method uses a descriptive qualitative approach through observation data collection, direct interviews with business owners, and documentation of the business. The results showed that social media, especially TikTok as the main marketing media, has a significant positive impact on business development. The use of content strategies that trigger emotional responses, personalized approaches and soft selling, as well as active interaction with customers has proven effective in increasing sales. The effective implementation of the strategy had a positive impact, not only on increasing sales figures in the company's operational areas, but also attracted the attention of mainstream media and influential content creators. Despite facing several obstacles such as poor content assessment and feedback, this study proves that proper and sustainable social media management is the key to achieving business success and growth for UMKMs in today's digital age.

Penerapan Strategi Bersaing dengan Pendekatan Five Porter Analysis pada Zonecoffe Temanggung

Ahmad Sahi — 2024-12-25

Coffee consumption has become an attraction and a popular lifestyle within Indonesian society, leading to a growing number of coffee producers and positioning Indonesia as the third-largest coffee producer in the world. This growth has resulted in competition among coffee producers, requiring them to adopt competitive strategies, innovate, and demonstrate creativity to gain consumer acceptance. Zonecoffee Temanggung, which is located on Jl. Raya Parakan, Wonosobo, Kalianggrung, Tlahap, Kledung sub-district, Temanggung district, Central Java, focuses on coffee production and was only established in 2024. An in-depth analysis is therefore needed so that the existence of this coffee producer can continue to grow and develop. Conducting competitive strategy research using the 5 Forter's Force method will be a reference to what the competition for coffee producers will be like in the future and what strategies will be applied in running this business so that it continues to win the hearts of customers. In detail, it will be discussed about the five Forter's Force strategy methods, including the following: analysis of the threat of new entrants to coffee producers, bargaining power of suppliers, bargaining power of buyers, the threat of substitute products, and competition between coffee producers. By conducting this research, a reference to the competitive strategy at Zonecoffee is obtained.

Analisis Dampak Budaya Organisasi dan Kompetensi dalam Meningkatkan Kinerja Pegawai DISDIK Jawa Barat

Lulu Ulfa Sholihannisa — 2024-12-31

This research aims to analyze the impact of organizational culture and competence on employee performance at the West Java Ministry of Education, both simultaneously and partially. The method used is a descriptive-verificative method, with the population being the employees at the West Java Ministry of Education and a sample of 50 people, in addition to using primary data. This research yields an average interpretation of the organizational culture variable at 3.75%, the competence variable at 3.75%, and the employee performance variable at 3.82%. The analysis using path analysis shows that there is a positive and highly significant influence of organizational culture and competence on employee performance at the West Java Ministry of Education, both partially and simultaneously, amounting to 60.8%.

Faktor – Faktor yang Mempengaruhi Niat Kewirausahaan di Provinsi Jawa Tengah dan di Provinsi Jawa Barat Hasil GEM 2022

Fiona Stella Pricilia — 2024-12-31

In 2024, Indonesia is experiencing economic instability. This can be seen by the rampant layoffs (Termination of Employment) on a mass basis. There is a jump of 46,000 jobs that have lost their jobs (Ashhadi, 2024). From this problem, an alternative solution is obtained, namely by opening jobs or it can also be by increasing knowledge about entrepreneurship. This research will examine the variables of independent creativity, self-efficacy, business networks/networks, and the introduction of opportunities for the dependent variables, namely entrepreneurial intentions in Central Java Province and West Java Province. This study uses binary logistics regression analysis using SPSS application. The results of this study are that the creativity variable has a significance value of 0.402 > 0.05 (alpha), H1 is rejected so that the creativity variable does not have a significant influence on entrepreneurial intention; the self-efficacy variable has a significance value of 0.053 < 0.1 (alpha), H2 is accepted meaning that self-efficacy has a positive influence on entrepreneurial intentions; the business opportunity variable has a significance value of 0.181 > 0.05 (alpha), H3 the business opportunity variable has no influence on entrepreneurial intentions; the business network/network variable has a significance value of 0 < 0.05 (alpha), H4 is accepted means that the business network/network has a positive influence on entrepreneurial intention; The regional variable has a significant value of 0.824 > 0.05 (alpha), H5 is accepted meaning that the region has no influence on entrepreneurial intention. It can be concluded that self-efficacy and business networks/networks have a significant positive influence on entrepreneurial intentions.

Keywords: Creativity, Self-efficacy, Business opportunity, Business Network, Entrepreneurial Intentions.

Pengembangan Strategi Komunikasi dan Pelatihan Karyawan Sebagai Upaya Meningkatkan Kinerja Karyawan di PT. Jasa Peralatan Pelabuhan Indonesia

Muhammad Furqon — 2024-12-31

A company's competitiveness is not just about survival but also about creating sustainable advantages to seize greater opportunities in the global market. Therefore, companies must continuously innovate, understand consumer needs, and enhance efficiency to maintain competitiveness. Employee performance plays a critical role in the success and sustainability of a company. Thus, companies must consistently invest in training, development, and fostering a supportive work environment to enable employees to perform at their best. This study examines the development of communication strategies and employee training as efforts to improve employee performance at PT. Jasa Peralatan Pelabuhan Indonesia, utilizing a quantitative-based research method. The study population consisted of 547 individuals, but through the Random Sampling method, a sample of 85 participants was obtained using the Slovin formula. The research analyzes data using SPSS version 25.0 with a multiple linear regression approach. The results revealed that, partially, the communication variable has a positive and significant influence on employee performance. Similarly, the employee training variable shows a significant influence on employee performance. Collectively, communication and employee training significantly impact employee performance.

Keywords: Strategy Development, Communication, Employee Training, Employee Performance

Analisis Marketing Mix pada BEN & BER Collection

Prima Vandayani — 2024-12-31

This study aims to explore the marketing of mix Ben & Ber Collection at Garut. The marketing mix is one of the key factors in a company's success and can help achieve business objectives. The marketing mix, which consists of four main elements—product, price, promotion, and place—is an essential tool in planning and managing a company's marketing strategy to achieve its business goals. This study aims to describe the implementation of the marketing mix concept at Ben & Ber Collection in Garut City. This research employs a qualitative approach with a descriptive method. Data collection techniques include observation and interviews with respondents who are customers of Ben & Ber Collection uniforms. The results of the study indicate that the implementation of the marketing mix at Ben & Ber Collection in Garut City has been carried out effectively. This means that the marketing tools, including product, price, promotion, and place, as a whole, have supported Ben & Ber Collection in planning and managing the aspects of their marketing activities to achieve business objectives. However, despite most marketing mix indicators being considered well-implemented, there are still some indicators that have not been executed effectively.

E-commerce Love Story: Bagaimana Skintific Menaklukkan Hati Gen Z dan Mengubah Keputusan Pembelian

Lina Parlina — 2024-12-31

One of the most effective marketing tools in the digital age is E-Commerce, especially when it comes to influencing Generation Z's inclination towards technology and social media. Skintific, merek produk kulit, and use digital marketing strategies like influencer marketing and social media to draw attention to this group. This study, which included 100 respondents, used a quantitative approach using a questionnaire to assess the impact of e-commerce strategy on customer satisfaction. The results show that e-commerce has a significant positive impact on consumer behavior with a regression coefficient of 0.605 and a contribution of 36.7%. Compared to traditional advertising, Gen Z is more responsive to relevant content, with Instagram and TikTok serving as the primary media. This highlights the importance of innovative digital marketing strategies in building strong relationships with Generation Z consumers and increasing sales in the worldwide market.

Aroma yang Menyentuh Hati: Analisis Pengaruh Persepsi Kualitas Produk terhadap Loyalitas Pelanggan Parfum Fres & Natural

Teti Sumarni — 2024-12-31

Companies not only need to make high-quality products in the era of globalization and increasingly fierce competition, but also need to know how consumers' perception of product quality affects their decision to remain loyal to the brand. This is especially true for local brands such as Fres & Natural, where consumer perception of product quality is crucial to building a loyal customer base, especially those who live in the area. In the perfume industry, this study found that many people do not know about how perceived product quality affects customer loyalty. The results of the analysis show that positive perceptions of product quality, such as aroma, durability, and packaging design, have a significant effect on customer loyalty. This study uses a descriptive correlational method with data collection through a Likert scale-based questionnaire. In addition, consumers who are satisfied with product quality tend to buy the product again and suggest others to buy. The results suggest that companies should continue to improve product quality and conduct regular brand performance evaluations to maintain customer loyalty.

Studi Literatur: Peran Kepemimpinan yang Berorientasi pada Tim: Membangun Kinerja dan Kolaborasi

Moniq Regita Cahyani — 2024-12-31

Penelitian ini mengkaji peran kepemimpinan yang berorientasi pada tim dalam membangun kinerja dan kolaborasi melalui pendekatan studi literatur. Kepemimpinan yang berfokus pada tim berperan penting dalam menciptakan lingkungan kerja yang mendukung komunikasi, pemberdayaan, dan kolaborasi efektif. Studi menunjukkan bahwa pendekatan ini dapat meningkatkan produktivitas dan inovasi, dengan melibatkan potensi kolektif tim untuk mencapai tujuan bersama. Kepemimpinan ini juga mampu memperkuat rasa saling percaya dan komitmen dalam tim, yang berkontribusi pada hasil kerja yang lebih baik.

Namun, penerapannya menghadapi tantangan, termasuk pengelolaan konflik dan kebutuhan komunikasi yang efektif. Konflik yang tidak dikelola dapat menghambat kolaborasi dan menurunkan produktivitas. Oleh karena itu, pemimpin harus memiliki kemampuan komunikasi yang baik, pengambilan keputusan yang inklusif, dan adaptasi terhadap dinamika tim. Penelitian ini menyimpulkan bahwa kepemimpinan yang berorientasi pada tim merupakan pendekatan strategis untuk meningkatkan kinerja dan kolaborasi yang berkelanjutan di berbagai konteks organisasi.

Analisis Manajemen Risiko Rencana Pembangunan Bendungan Pelosika Kabupaten Konawe Provinsi Sulawesi Tenggara

Santy Sriharyati — 2024-12-31

Rencana pembangunan Bendungan Pelosika terletak di sungai Konaweha, Puriosu Desa Asinua Jaya, Kecamatan Asinua, Kabupaten Konawe, Provinsi Sulawesi Tenggara. Bendungan Pelosika dengan tampungan yang mencapai 800 juta m³ merupakan sarana prasarana pengairan yang beresiko sangat tinggi, sebelum ditindaklanjuti ke dalam tahapan pelaksanaan konstruksi, terlebih dahulu hasil desain yang telah dilakukan harus mendapatkan persetujuan d perlu dilakukannya Analisis Manajemen Risiko. Metode Pengumpulan data sekunder merupakan metode mengumpulkan data dari dokumen-dokumen rencana, peraturan perundangan serta data terkait dengan kegiatan Pembangunan Bendungan Pelosika. Metode penelitian dengan pendekatan kualitatif dengan pendekatan grounded . Metode Pengumpulan Data Primer, dilakukan dengan teknik wawancara terstruktur, observasi lapangan, penyebaran kuesioner dan arsip Perusahaan. Hasil penelitian menunjukkan menunjukan skala prioritas terkait mitigasi risiko, dimana ada beberapa komponen yang menjadi risiko tinggi yaitu terkait pembebasan lahan dan lahan pekerjaan pada saat rencana pembangunan, lahan pekerjaan dalam dampak setelah pembangunan. Hasil mitigasi resiko bahwa isu pembebasan lahan merupakan isu krusial, perlu ada pemutakhiran terkait dokumen pengadaan tanah sesuai dengan kebutuhan pembangunan Bendungan Pelosika dan penyesuaian harga. Dokumen dibuat mengacu pada peraturan terbaru mengenai DPPT (Dokumen Perencanaan Pengadaan Tanah). Serta melibatkan warga terkena dampak pada proses pembangunan Bendungan Pelosika sesuai dengan sumber daya manusia (SDM) yang memadai.

Canva Magic: Menggali Perilaku Pengguna dalam Membangun Brand Identity UMKM Bandung di Era Digital

Panji Pramuditha — 2024-12-31

This research focuses on the challenges faced by Micro, Small and Medium Enterprises (MSMEs) in Bandung in creating a strong identity in the digital era. There are many MSMEs that struggle to create attractive and effective promotional content, so they need tools that can help them in the design process. The purpose of this study is to find out how MSMEs can use the Canva application to improve their design skills and strengthen their identity. The method used in this research is a quantitative approach by distributing questionnaires to 100 MSME employees who use Canva. The data was analyzed to determine the frequency of application use, the most frequently used features, and the impact of Canva on user identity development. The findings showed that after attending Canva training, MSMEs experienced a significant improvement in terms of the ability to create visually appealing content. In addition, Canva is quite effective in increasing the visibility and position of MSMEs on digital platforms.

Enhancing Organizational Agility through Knowledge Management: The Role of English Proficiency in Multinational Teams

Puji Pramesti — 2024-12-31

This study examines the interplay between English proficiency, knowledge management (KM) practices, and organizational agility in multinational teams. Drawing on data from surveys and interviews conducted across industries such as Information Technology, Financial Services, and Management Consulting, the research identifies key correlations between these variables. The findings reveal that higher English proficiency reduces language barriers, enabling more effective KM practices, which in turn enhance organizational agility. Additionally, industries that emphasize knowledge-intensive operations benefit significantly from integrating language training and KM strategies. The study underscores the importance of fostering a collaborative, knowledge-sharing culture to optimize team performance and adapt to dynamic global markets.

Transformasi Digital UMKM: Peran Expert System dalam Meningkatkan Daya Saing

Linda Daniati Melinda — 2024-12-31

Makalah Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran krusial dalam perekonomian Indonesia. Namun, persaingan global dan digitalisasi yang semakin pesat menuntut UMKM untuk bertransformasi guna meningkatkan daya saing mereka. Penelitian ini menganalisis penerapan sistem pakar dalam proses transformasi digital UMKM dan bagaimana teknologi ini dapat meningkatkan efisiensi operasional serta pengambilan keputusan bisnis. Menggunakan metode penelitian kualitatif dengan pendekatan studi kasus, penelitian ini mengumpulkan data melalui wawancara mendalam, observasi partisipatif, dan dokumentasi dari berbagai UMKM yang telah mengadopsi sistem pakar. Hasil penelitian menunjukkan bahwa sistem pakar mampu meningkatkan efisiensi manajemen stok, mempercepat proses pengambilan keputusan, serta meningkatkan kualitas layanan pelanggan melalui otomatisasi. Namun, tantangan seperti keterbatasan literasi digital, infrastruktur yang belum memadai, dan biaya implementasi masih menjadi kendala utama dalam adopsi sistem pakar oleh UMKM. Oleh karena itu, diperlukan dukungan kebijakan, edukasi digital, serta kolaborasi dengan penyedia teknologi agar UMKM dapat lebih optimal dalam memanfaatkan sistem pakar untuk meningkatkan daya saingnya di era digital.