RAHMAWATI, R. .; ARWIN, A.; UMAIMA, U.; PANGESTU, D. R. . The Influence of Pengaruh Affiliate Marketing, Live Streaming, dan Purchase Urgency terhadap Perilaku Konsumsi Irasional Mahasiswa di Kota Parepare (Studi Pembelian di Aplikasi Shopee). ATRABIS Jurnal Administrasi Bisnis (e-Journal), [S. l.], v. 11, n. 1, p. 74–82, 2025. DOI: 10.38204/atrabis.v11i1.2425. Disponível em: https://jurnal.plb.ac.id/index.php/atrabis/article/view/2425. Acesso em: 21 aug. 2025.