INDRI RIZKIYANI KURNIA; MANDATARIS. Pengaruh Viral Marketing Dan Brand Ambassador Terhadap Keputusan Pembelian Pengguna E-Commerce Shopee (Survey Konsumen Pada Mahasiswa Universitas Riau). ATRABIS Jurnal Administrasi Bisnis (e-Journal), [S. l.], v. 10, n. 1, p. 49–56, 2024. DOI: 10.38204/atrabis.v10i1.1871. Disponível em: https://jurnal.plb.ac.id/index.php/atrabis/article/view/1871. Acesso em: 8 aug. 2025.