Kajian Empiris Pada Transformasi Bisnis Digital

  • Novianti Indah Putri Universitas Bale Bandung
  • Yudi Herdiana Universitas Bale Bandung
  • Yaya Suharya Universitas Bale Bandung
  • Zen Munawar Politeknik LP3I Bandung
Keywords: Transformasi digital, strategi digital, perubahan organisasi, strategi transformasi

Abstract

Transformasi bisnis digital adalah perubahan organisasi melalui penggunaan teknologi digital untuk meningkatkan kinerja organisasi. Saat ini manajer dan pimpinan perusahaan di sektor tradisional harus mengikuti tren transformasi bisnis digital, perlu mengubah rutinitas dan struktur organisasi untuk memenuhi tantangan era digital. Perusahaan perlu memahami tentang fenomena dan pengembangan strategi transformasi digital, penelitian ini mempunyai tahapan khas dalam proses transformasi bisnis digital dari data empiris. Untuk lebih memahami dan mendalami relevansi untuk mengelola transformasi digital digunakan sembilan dimensi maturitas digital. Pengumpulan data dilakukan dengan menggunakan survei pada 548 orang dari berbagai organisasi. Data survei, diolah menggunakan algoritma rasch dan analisis cluster untuk mendapatkan lima tahap kematangan. Hasil penelitian menunjukkan bahwa sementara afinitas digital dan eksperimen dengan teknologi digital sudah lazim di perusahaan, transformasi yang direncanakan secara strategis dan penggunaan analitik data canggih dalam proses bisnis kurang umum. Diperoleh wawasan tentang bagaimana aktivitas dalam transformasi bisnis digital saat ini ditangani dan diprioritaskan dan dengan demikian berkontribusi pada kumpulan pengetahuan tentang transformasi organisasi.

Downloads

Download data is not yet available.

References

Abraham, C., & Junglas, I. (2011). From cacophony to harmony: A case study about the IS implementation process as an opportunity for organizational transformation at Sentara Healthcare. Journal of Strategic Information Systems, 20(2), 177–197. https://doi.org/10.1016/j.jsis.2011.03.005

Baldomir, J., & Hood, J. P. (2016). Servant Leadership as a Framework for Organizational Change. International Leadership Journal, 8(1), 27–41.

Bassellier, G., & Benbasat, I. (2004). Business competence of information technology professionals: Conceptual development and influence on IT-business partnerships. MIS Quarterly: Management Information Systems, 28(4), 673–694. https://doi.org/10.2307/25148659

Becker, J., Niehaves, B., Pöppelbuß, J., & Simons, A. (2010). Maturity models in IS research. 18th European Conference on Information Systems, ECIS 2010, (January).

Berman, S. J. (2012). Digital transformation: Opportunities to create new business models. Strategy and Leadership, 40(2), 16–24. https://doi.org/10.1108/10878571211209314

Besson, P., & Rowe, F. (2012). Strategizing information systems-enabled organizational transformation: A transdisciplinary review and new directions. Journal of Strategic Information Systems, 21(2), 103–124. https://doi.org/10.1016/j.jsis.2012.05.001

Bharadwaj, A., A. El Sawy, O., & A. Pavlou, P. (2013). Digital Business Strategy: Toward a Next Generation of Insights. MIS Quarterly, 37(2), 471–482. https://doi.org/10.1615/TelecomRadEng.v76.i10.20

Brown, S. L., & Eisenhardt, K. M. (2003). The art of continuous change: Linking complexity theory and time-paced evolution in relentlessly shifting organizations. Organizational Improvisation, 42(1), 225–256. https://doi.org/10.4324/9780203361603-18

C. Higgins, M., Weiner, J., & Young, L. (2012). Implementation teams: A new lever for organizational change. Journal of Organizational Behavior, 33(3), 366–388. https://doi.org/10.1002/job.1773

Davis, E. B., Kee, J., & Newcomer, K. (2010). Strategic transformation process: Toward purpose, people, process and power. Organisation Management Journal, 7(1), 66–80. https://doi.org/10.1057/omj.2010.6

F. DeVellis, R. (2016). Scale Development: Theory and Applications (Applied Social Research Methods) (Fourth Edi; L. Bickman & D. J. Rog, Eds.). Los Angeles: SAGE Publications, Inc.

Fitzgerald, M., Kruschwitz, N., Bonnet, D., & Welch, M. (2013). Embracing Digital Technology: A New Strategic Imperative. Findings from the 2013 Digital Transformation Global Executive Study and Research Project by MIT Sloan Management Review & Capgemini Consulting. Retrieved April 1, 2019, from Cambridge, MA website: http://sloanreview.mit.edu/projects/embracing-digital-technology?switch_view=PDF

Friedel, D., & Back, A. (2012). Determination of enterprise 2.0 development levels with a maturity model. Proceedings of the IADIS International Conference, ISPCM 2012, Proceedings of the IADIS International Conference TPMC 2012, IADIS International Conference IAR 2012, 3–9. Retrieved from https://www.alexandria.unisg.ch/215829/1/MCCSIS_Friedel_Back_2012.pdf

Heckmann, N., Steger, T., & Dowling, M. (2016). Organizational capacity for change, change experience, and change project performance. Journal of Business Research, 69(2), 777–784. https://doi.org/10.1016/j.jbusres.2015.07.012

Hess, T., Benlian, A., Matt, C., & Wiesböck, F. (2016). How German Media Companies Defined Their Digital Transformation Strategies. MIS Quarterly Executive, 15(2), 103–119. Retrieved from https://www.researchgate.net/profile/Christian-Matt/publication/291349362_Options_for_Formulating_a_Digital_Transformation_Strategy/links/5859227208aeabd9a58b2546/Options-for-Formulating-a-Digital-Transformation-Strategy.pdf

Horlacher, A., & Hess, T. (2016). What does a chief digital officer do? Managerial tasks and roles of a new C-level position in the context of digital transformation. Proceedings of the Annual Hawaii International Conference on System Sciences, 2016-March, 5126–5135. https://doi.org/10.1109/HICSS.2016.634

Kezar, A., & Eckel, P. (2002). Examining the institutional transformation process: The importance of sensemaking, interrelated strategies, and balance. Research in Higher Education, 43(3), 295–328. https://doi.org/10.1023/A:1014889001242

Lahrmann, G., Marx, F., Mettler, T., Winter, R., & Wortmann, F. (2011). Inductive Design of Maturity Models: Applying the Rasch Algorithm for Design Science Research. Proceedings of the 6th International Conference on Service-Oriented Perspectives in Design Science Research, 176–191. Berlin, Heidelberg: Springer-Verlag.

Liu, D. Y., Chen, S. W., & Chou, T. C. (2011). Resource fit in digital transformation: Lessons learned from the CBC Bank global e-banking project. Management Decision, 49(10), 1728–1742. https://doi.org/10.1108/00251741111183852

M. Bass, B. (1990). Transformational leadership: Learning to share the vision. Organizational Dynamics, 18(3), 19–31. Retrieved from https://doi.org/10.1016/0090-2616(90)90061-S

Matt, C., Hess, T., & Benlian, A. (2015). Digital Transformation Strategies. Business and Information Systems Engineering, 57(5), 339–343. https://doi.org/10.1007/s12599-015-0401-5

Mullaly, M. (2014). If maturity is the answer, then exactly what was the question? International Journal of Managing Projects in Business, 7(2), 169–185. https://doi.org/10.1108/IJMPB-09-2013-0047

Munawar, Z, Suryana, N., Sa’aya, Z. B., & Herdiana, Y. (2020). Framework With An Approach To The User As An Evaluation For The Recommender Systems. 2020 Fifth International Conference on Informatics and Computing (ICIC), 1–5. https://doi.org/10.1109/ICIC50835.2020.9288565

Munawar, Zen. (2017). Item-Based as a Recommendation In Selecting Algorithm. Proceeding 12th ADRI 2017 International Multidiciplinary Conference and Call for Paper, 12(P-ADRI), 22. ADRI.

Munawar, Zen. (2018). Keamanan Pada E-Commerce Usaha Kecil dan Menengah. Tematik, 5(1), 1–16. https://doi.org/10.38204/tematik.v5i1.144

Munawar, Zen. (2019a). Aplikasi Registrasi Seminar Berbasis Web Menggunakan QR Code pada Universitas XYZ. TEMATIK - Jurnal Teknologi Informasi Dan Komunikasi, 6(2), 128–150. https://doi.org/10.38204/tematik.v6i2.246

Munawar, Zen. (2019b). Membangun Aplikasi Pelaporan Penjualan Berbasis Web Dan Android (Studi Kasus Di Fried Chicken Dinasty). Jurnal Informatika – COMPUTING, 6(1), 74–84. Retrieved from http://ejournal.unibba.ac.id/index.php/computing/article/view/33

Munawar, Zen. (2019c). Meningkatkan Kinerja Individu melalui Kritik/Saran menggunakan Recommender System. TEMATIK - Jurnal Teknologi Informasi Dan Komunikasi, 6(1), 20–37. https://doi.org/10.38204/tematik.v6i1.185

Munawar, Zen, Fudsyi, M. I., & Musadad, D. Z. (2019). Perancangan Interface Aplikasi Pencatatan Persediaan Barang Di Kios Buku Palasari Bandung Dengan Metode User Centered Design Menggunakan Balsamiq Mockups. Jurnal Informatika, 6(2), 10–20. Retrieved from http://www.ejournal.unibba.ac.id/index.php/computing/article/download/199/183

Munawar, Zen, Fudsyi, M. I., & Musadad, D. Z. (2020). Perbaikan Teknis Sistem Pencatatan Persediaan Barang Berbasis Komputer Bagi Pedagang Buku Pasar Palasari Kota Bandung Menghadapi Era Pasar Kompetitif. JAST: Jurnal Aplikasi Sains Dan Teknologi, 4(1), 52–60. Retrieved from https://jurnal.unitri.ac.id/index.php/jast/article/view/1587

Munawar, Zen, & Putri, N. I. (2020). Keamanan IoT Dengan Deep Learning dan Teknologi Big Data. TEMATIK - Jurnal Teknologi Informasi Dan Komunikasi, 7(2), 161–185. https://doi.org/10.38204/tematik.v7i2.479

Palmer, I., Dunford, R., & Buchanan, D. (2017). Managing Organizational Change: A Multiple Perspectives Approach (Third Edit). Boston: McGraw-Hill.

Pöppelbuß, J., & Röglinger, M. (2011). What makes a useful maturity model? A framework of general design principles for maturity models and its demonstration in business process management. 19th European Conference on Information Systems, ECIS 2011, (June). Retrieved from https://www.researchgate.net/profile/Jens-Poeppelbuss/publication/221409904_What_makes_a_useful_maturity_model_A_framework_of_general_design_principles_for_maturity_models_and_its_demonstration_in_business_process_management/links/53eb5f030cf2593ba708799b

Putri, N. I., Komalasari, R., & Munawar, Z. (2020). Pentingnya Keamanan Data dalam Intelijen Bisnis. J-SIKA| Jurnal Sistem Informasi Karya Anak Bangsa, 2(2), 41–48. Retrieved from http://ejournal.unibba.ac.id/index.php/j-sika/article/view/378/315

Romanelli, E., & Tushman, M. L. (1994). Organizational Transformation as Punctuated Equilibrium: An Empirical Test. Academy of Management Journal, 37(5), 1141–1166. https://doi.org/10.5465/256669

Schuchmann, D., & Seufert, S. (2015). Corporate Learning in Times of Digital Transformation: A Conceptual Framework and Service Portfolio for the Learning Function in Banking Organisations. International Journal of Advanced Corporate Learning (IJAC), 8(1), 31. https://doi.org/10.3991/ijac.v8i1.4440

Svahn, F., Henfridsson, O., & Yoo, Y. (2009). A Threesome Dance of Agency: Mangling the Sociomateriality of Technological Regimes in Digital Innovation. ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems, 5.

Tumbas, S., Schmiedel, T., & Vom Brocke, J. (2015). Characterizing multiple institutional logics for innovation with digital technologies. Proceedings of the Annual Hawaii International Conference on System Sciences, 2015-March, 4151–4160. https://doi.org/10.1109/HICSS.2015.498

Turel, O., & Bart, C. (2014). Board-level IT governance and organizational performance. European Journal of Information Systems, 23(2), 223–239. https://doi.org/10.1057/ejis.2012.61

Van Dierendonck, D., & Sousa, M. (2016). Finding meaning in highly uncertain situations: Servant leadership during change. Monographs in Leadership and Management, 8, 403–424. https://doi.org/10.1108/S1479-357120160000008015

Wayne Gregory, R., Keil, M., Muntermann, J., & Mähring, M. (2015). Paradoxes and the Nature of Ambidexterity in IT Transformation Programs. Information Systems Research, 26(1), 57–58. https://doi.org/10.1057/9780230244092_17

Wischnevsky, J. D., & Damanpour, F. (2006). Organizational transformation and performance: An examination of three perspectives. Journal of Managerial Issues, 18(1), 104–128.

Yoo, Y., Henfridsson, O., & Lyytinen, K. (2010). The new organizing logic of digital innovation: An agenda for information systems research. Information Systems Research, 21(4), 724–735. https://doi.org/10.1287/isre.1100.0322

Yoo, Y., Jr, R. J. B., Lyytinen, K., & Majchrzak, A. (2010). Organizing for Innovation in the Digitized World. Organization Science, 23(5), 1398–1408. Retrieved from https://doi.org/10.1287/orsc.1120.0771

Published
2021-06-30
How to Cite
Novianti Indah Putri, Yudi Herdiana, Yaya Suharya, & Zen Munawar. (2021). Kajian Empiris Pada Transformasi Bisnis Digital. ATRABIS: Jurnal Administrasi Bisnis (e-Journal), 7(1), 1-15. Retrieved from https://jurnal.plb.ac.id/index.php/atrabis/article/view/600