Inovasi dan Resiliensi Untuk Mengoptimalkan Transformasi Digital di Sektor Kreatif
Keywords:
Transformasi Digital, Sektor Kreatif, Inovasi, Resiliensi, Adaptasi Teknologi
Abstract
Era digital saat ini menuntut sektor kreatif untuk beradaptasi dan berinovasi secara berkelanjutan guna mempertahankan relevansi dan daya saing. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis strategi inovasi dan resiliensi yang diterapkan oleh sektor kreatif dalam menghadapi tantangan transformasi digital. Dengan menggunakan pendekatan kualitatif, penelitian ini mengumpulkan data melalui wawancara mendalam dan studi kasus dari berbagai organisasi kreatif yang berhasil mengimplementasikan transformasi digital. Hasil penelitian menunjukkan bahwa kombinasi antara inovasi dalam proses kreatif dan resiliensi organisasi merupakan kunci utama dalam mengoptimalkan transformasi digital. Peneliti menemukan bahwa adaptasi terhadap teknologi baru, penerapan model bisnis yang fleksibel, dan pengembangan budaya organisasi yang mendorong pembelajaran berkelanjutan dan kolaborasi merupakan salahsatu faktor penting dalam membangun resiliensi. Lebih lanjut, penelitian ini membahas implikasi dari strategi inovasi dan resiliensi terhadap kinerja dan keberlanjutan bisnis di sektor kreatif. Temuan ini memberikan wawasan praktis bagi para pemangku kepentingan sektor kreatif untuk merumuskan dan menerapkan strategi yang efektif dalam menghadapi dinamika pasar dan teknologi. Penelitian ini memberikan rekomendasi untuk penelitian lebih lanjut dalam mengembangkan kerangka kerja yang dapat mendukung sektor kreatif dalam merespons tantangan dan memanfaatkan peluang yang muncul dari transformasi digital.
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References
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Labrecque, L. I., Vor Dem Esche, J., Mathwick, C., Novak, T. P., & Hofacker, C. F. (2013). Consumer Power: Evolution in the Digital Age. Journal of Interactive Marketing, 27(4), 257–269. https://doi.org/10.1016/j.intmar.2013.09.002
Martínez-Peláez, R., Ochoa-Brust, A., Rivera, S., Félix, V. G., Ostos, R., Brito, H., Félix, R. A., & Mena, L. J. (2023). Role of Digital Transformation for Achieving Sustainability: Mediated Role of Stakeholders, Key Capabilities, and Technology. Sustainability, 15(14), 11221. https://doi.org/10.3390/su151411221
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Wakil, A., Cahyani, R. R., Harto, B., Latif, A. S., Hidayatullah, D., Simanjuntak, P., Rukmana, A. Y., & Sihombing, F. A. (2022). Transformasi Digital Dalam Dunia Bisnis. Global Eksekutif Teknologi.
Wibowo, A., Chen, S.-C., Wiangin, U., Ma, Y., & Ruangkanjanases, A. (2020). Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience. Sustainability, 13(1), 189. https://doi.org/10.3390/su13010189
Wilkerson, B., & Trellevik, L.-K. L. (2021). Sustainability-oriented innovation: Improving problem definition through combined design thinking and systems mapping approaches. Thinking Skills and Creativity, 42, 100932. https://doi.org/10.1016/j.tsc.2021.100932
Aditya Ahmad Fauzi, Budi Harto, Mulyanto, Irma Maria Dulame, Panji Pramudhita, I Gede Iwan Sudipa, Arif Devi Dwipayana, Wahyudi Sofyan, Rahmat Jatnika, & Rindi Wulandari. (2023). Pemanfaatan Teknologi Informasi Di Sektor Pada Masa Society 5.0. Sonpedia Publishing Indonesia.
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Al Omoush, K., Lassala, C., & Ribeiro-Navarrete, S. (2023). The role of digital business transformation in frugal innovation and SMEs’ resilience in emerging markets. International Journal of Emerging Markets. https://doi.org/10.1108/IJOEM-12-2022-1937
Al-Dmour, H., Nweiran, M., & Al-Dmour, R. (2017). The Influence of Organizational Culture on E-Commerce Adoption. International Journal of Business and Management, 12(9), 204. https://doi.org/10.5539/ijbm.v12n9p204
Avery, G. C., & Bergsteiner, H. (2011). Sustainable leadership practices for enhancing business resilience and performance. Strategy & Leadership, 39(3), 5–15. Scopus. https://doi.org/10.1108/10878571111128766
Bocken, N. M. P., & Geradts, T. H. J. (2020). Barriers and drivers to sustainable business model innovation: Organization design and dynamic capabilities. Long Range Planning, 53(4). Scopus. https://doi.org/10.1016/j.lrp.2019.101950
Budi Harto, Arief Yanto Rukmana, Rino Subekti, Rusdin Tahir, & Ervina Waty. (2023). Transformasi Bisnis di Era Digital: Teknologi Informasi dalam Mendukung Transformasi Bisnis di Era Digital. Sonpedia Publishing Indonesia.
Budi Harto, Arief Yanto Rukmana, Yoseb Boari, Tiarlin Lavida Rahel, Muhamad Rusliyadi, Dasril Aldo, Poniah Juliawati, & Yoana Amelia Dewi. (2023). Wirausaha Bidang Teknologi Informasi. Sonpedia Publishing Indonesia.
Budi Harto, Milla Marlina, Panji Pramuditha, Apriliyanti, & Teti Sumarni. (2024). Pemanfaatan Teknologi Informasi Digital, Digital Marketing, dalam Mendorong Sustainability Competitive Bisnis UMKM Kue SuguhWangi di Desa Melatiwangi Kecamatan Cilengkrang Kabupaten Bandung. IKRA-ITH ABDIMAS, 8(1), 221–229.
Calderon-Monge, E., & Ribeiro-Soriano, D. (2023). The role of digitalization in business and management: A systematic literature review. Review of Managerial Science. https://doi.org/10.1007/s11846-023-00647-8
Cavaco, N. M., & Machado, V. C. (2015). Sustainable competitiveness based on resilience and innovation–an alternative approach. International Journal of Management Science and Engineering Management, 10(2), 155–164. Scopus. https://doi.org/10.1080/17509653.2014.975165
Dhoopar, A., Sihag, P., Kumar, A., & Suhag, A. K. (2022). Organizational resilience and employee performance in COVID-19 pandemic: The mediating effect of emotional intelligence. International Journal of Organizational Analysis, 30(1), 130–155. https://doi.org/10.1108/IJOA-06-2020-2261
Dobson, P. W., & Chakraborty, R. (2020). Strategic incentives for complementary producers to innovate for efficiency and support sustainability. International Journal of Production Economics, 219, 431–439. Scopus. https://doi.org/10.1016/j.ijpe.2018.02.001
Endra Saputra, Muhammad Rizki, Fajrillah, Budi Harto, & Rusydi Fauzan. (2023). Teknologi Keuangan. Global Eksekutif Teknologi.
Gkrimpizi, T., Peristeras, V., & Magnisalis, I. (2023). Classification of Barriers to Digital Transformation in Higher Education Institutions: Systematic Literature Review. Education Sciences, 13(7), 746. https://doi.org/10.3390/educsci13070746
Harto, B., Pramuditha, P., Dwijayanti, A., & Parlina, L. (2023). Strategi Bisnis Berkelanjutan Melalui Inovasi Model Operasional Di Era Digitalisasi Bisnis. 9(2).
Harto, B., Wibowo, L. A., & Yuniarsih, T. (2022). Bibliometric Analysis of Strategic Digital Leadership to Boost Innovation in Organization: 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021), Bandung, Indonesia. https://doi.org/10.2991/aebmr.k.220701.080
I Gede Iwan Sudipa, Budi Harto, Mulyanto, Sepriano, Wildoms Sahusilawane, Hery Afriyadi, Sri Lestari, Dewi Handayani, & Hasanuddin. (2023). Teknologi Informasi & SDGs. Sonpedia Publishing Indonesia.
Jamaludin, Arlin Ferlina Mochamad Trenggana, Rosita Manawari Girsang, Budi Harto, Panji Pramudhita, Ketut Jatinegara, Ni Nyoman Kerti Yasa, Anna Permatasari Kamarudin, Anaseputri Jamira, Mashur Razak, Abdurohim, Liharman Saragih, Sherly, Melvin Krisdiana Djami Rane, Irmal, & Rosharita. (2022). Pemasaran Era Kini: Pendekatan Berbasis Digital. Media Sains Indonesia.
Kane, G. C., Palmer, D., Phillips, A. N., Kiron, D., & Buckley, N. (2015). Strategy, not Technology, Drives Digital Transformation. MIT Sloan Management Review.
Konopik, J., Jahn, C., Schuster, T., Hoßbach, N., & Pflaum, A. (2022). Mastering the digital transformation through organizational capabilities: A conceptual framework. Digital Business, 2(2), 100019. https://doi.org/10.1016/j.digbus.2021.100019
Kostić, Z. (2018). Innovations and digital transformation as a competition catalyst. Ekonomika, 64(1), 13–23. https://doi.org/10.5937/ekonomika1801013K
Kraus, S., Jones, P., Kailer, N., Weinmann, A., Chaparro-Banegas, N., & Roig-Tierno, N. (2021). Digital Transformation: An Overview of the Current State of the Art of Research. SAGE Open, 11(3), 215824402110475. https://doi.org/10.1177/21582440211047576
Labrecque, L. I., Vor Dem Esche, J., Mathwick, C., Novak, T. P., & Hofacker, C. F. (2013). Consumer Power: Evolution in the Digital Age. Journal of Interactive Marketing, 27(4), 257–269. https://doi.org/10.1016/j.intmar.2013.09.002
Martínez-Peláez, R., Ochoa-Brust, A., Rivera, S., Félix, V. G., Ostos, R., Brito, H., Félix, R. A., & Mena, L. J. (2023). Role of Digital Transformation for Achieving Sustainability: Mediated Role of Stakeholders, Key Capabilities, and Technology. Sustainability, 15(14), 11221. https://doi.org/10.3390/su151411221
Meci Nilam Sari, Muhamad Al Faruq Abdullah, Arif Syafi’ur Rochman, Utin Nina Hermina, Frans Sudirjo, Bayu, Sri Marhanah, Kardison Lumban Batu, Syarifah Novieyana, Budi Harto, & Indra sani. (2023). Transformasi DIgital Marketing 5.0. Global Eksekutif Teknologi.
Muliyati, Nanny Mayasari, Tekni Megaster, Rusydi Fauzan, Ni Luh Ketut Ayu Sudha Sucandrawati, Ike Susanti, Solehudin, Budi Harto, Astadi Pangarso, Sundari, Iwan Henri Kusnadi, & Nicholas Simarmata. (2022). Manajemen Sumber Daya Manusia Di Era 4.0. Global Eksekutif Teknologi.
Paeffgen, T., Lehmann, T., & Feseker, M. (2023). Comeback or evolution? Examining organizational resilience literature in pre and during COVID-19. Continuity & Resilience Review. https://doi.org/10.1108/CRR-07-2023-0012
Pascual-Fernández, P., Santos-Vijande, M. L., López-Sánchez, J. Á., & Molina, A. (2021). Key drivers of innovation capability in hotels: Implications on performance. International Journal of Hospitality Management, 94, 102825. https://doi.org/10.1016/j.ijhm.2020.102825
Robertsone, G., & Lapiņa, I. (2023). Digital transformation as a catalyst for sustainability and open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 9(1), 100017. https://doi.org/10.1016/j.joitmc.2023.100017
Sebastian, I. M., Ross, J. W., Beath, C., Mocker, M., Moloney, K. G., & Fonstad, N. O. (2020). How Big Old Companies Navigate Digital Transformation. In R. D. Galliers, D. E. Leidner, & B. Simeonova (Eds.), Strategic Information Management (5th ed., pp. 133–150). Routledge. https://doi.org/10.4324/9780429286797-6
Smorodinskaya, N. V., Katukov, D. D., & Malygin, V. E. (2021). Global Value Chains In The Age Of Uncertainty: Advantages, Vulnerabilities, And Ways For Enhancing Resilience. Baltic Region, 13(3), 78–107. https://doi.org/10.5922/2079-8555-2021-3-5
Soleiman, E. C., Rahwana, K. A., Purnomo, Y. J., Febrian, W. D., Wahyudi, D., Prayudi, D., Nafiuddin, Sri Sarjana, Wahdaniah, Ning Sunarno, & Budi Harto. (2022). Manajemen Sumber Daya Manusia (Konsep Dasar Di Era Digital). Global Eksekutif Teknologi.
Titien Agustina, Sebastianus Bambang Dwianto, Arlin Ferlina Mochamad Trenggana, Elisa Khairani, Komang Agus Rudi Indra Laksmana, Hastin Umi Anisah, Martin Yehezkiel Sianipar, Endah Widati, Mahmuda Saputra, Neneng Susanti, Resista Vikaliana, & Budi Harto. (2022). Business Sustainability: Concepts, Strategies and Implementation. Media Sains Indonesia.
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889–901. https://doi.org/10.1016/j.jbusres.2019.09.022
Wakil, A., Cahyani, R. R., Harto, B., Latif, A. S., Hidayatullah, D., Simanjuntak, P., Rukmana, A. Y., & Sihombing, F. A. (2022). Transformasi Digital Dalam Dunia Bisnis. Global Eksekutif Teknologi.
Wibowo, A., Chen, S.-C., Wiangin, U., Ma, Y., & Ruangkanjanases, A. (2020). Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience. Sustainability, 13(1), 189. https://doi.org/10.3390/su13010189
Wilkerson, B., & Trellevik, L.-K. L. (2021). Sustainability-oriented innovation: Improving problem definition through combined design thinking and systems mapping approaches. Thinking Skills and Creativity, 42, 100932. https://doi.org/10.1016/j.tsc.2021.100932
Published
2024-01-04
How to Cite
Taufik, Y., Harto, B., Sumarni, T., Panji Pramuditha, & Marhanah, S. (2024). Inovasi dan Resiliensi Untuk Mengoptimalkan Transformasi Digital di Sektor Kreatif. ATRABIS Jurnal Administrasi Bisnis (e-Journal), 9(2), 299-309. https://doi.org/10.38204/atrabis.v9i2.1756
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Articles
