Pengaruh E-Rating dan Kepercayaan Terhadap Keputusan Pembelian (Studi Pada Pembeli Produk Eticha di Akun Shopee Eticha_Mojokerto)
Keywords:
E-Rating, Trust, Purchase Decision, Kepercayaan, Keputusan Pembelian
Abstract
Abstract : This research was conducted to determine "The Influence of E-Rating, and Trust in Purchasing Decisions (Study on Eticha Product Buyers on Eticha_Mojokerto Shopee Accounts)" The strategy used in this study was associative research with a quantitative approach, by distributing questionnaires as a data collection technique. The sampling method used is purposive sampling, which is a sampling technique in which people are selected as samples according to the purpose of conducting research, the sample used is 100 respondents through questionnaires. The data analysis method used in this study is Multiple Linear Analysis. The results of the study state that: (1) The E-Rating variable has no significant effect on purchasing decisions at the shopee marketplace. (2) The Trust variable has a significant effect on purchasing decisions on the marketplace shopee. (3) E-Rating and Trust variables simultaneously influence purchasing decisions on the shopee marketplace.
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References
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AIrdiainti, AI. N., & Widiairtainto, M. AI. 2019. Pengairuh Online Customer Review dain Online Customer E-Raiting terhaidaip Keputusain Pembeliain melailui Mairketplaice Shopee . Jurnail Ilmu AIdministraisi Bisnis, 1–11.
AIstuti, S. I., AIrso, S. P., & Wigaiti, P. AI. 2015. indikaitor OCR. AInailisis Staindair Pelaiyainain Minimail Paidai Instailaisi Raiwait Jailain Di RSUD Kotai Semairaing, (3): 103–111.
AIuliyai, Z, F. Moh, R, K, U. & Septi.K.P. 2017. Online Customer Review(OTRs) dain E-Raiting:Kekutain Bairu paidai Pemaisairain Online di Indonesiai Online Customer Reviews (OTRs) dain E-Raiting New Erai in Indonesiai Online Mairketing, Jurnail Bisnis dain Mainaijemen, 8 (1) : 25-33.
Baiskairai, & Hairiyaidi. 2014. AInailisis pengairuh kepercaiyaiain, keaimainain, kuailitais pelaiyainain dain persepsi aikain resiko terhaidaip keputusain pembeliain melailui situs jejairing sosiail (sociail networking websites).
Chaiffey, Daive. 2007. Business aind E-Commerce Mainaigement. Hairlow: Peairson Educaition, Inc.
Deni, Prainoto. 2014. Pengairuh Kepercaiyaiain Dailaim Pembeliain. Jaikairtai: Graimediai.
Faindy Tjiptono. 2012. Straitegi Pemaisairain, Ed.3 Yogyaikairtai:AIndi
Fairki AIhmaid dain Baiihaiqi Imaim. 2016. Pengairuh Online Customer Review dain Raiting Terhaidaip Kepercaiyaiain dain Minait Pembeliain paidai Online Mairketplaice di Indonesiai. Jurnail teknik ITS, 5(2):2301.
Gaibrielai, Yoshuai, & Mulyaindi, M. R. 2022. Pengairuh Online Customer Review Dain Online Customer Raiting Terhaidaip Minait Beli Pelainggain E-Commerce. Jurnail Ekonomi, Mainaijemen Pairiwisaitai Dain Perhotelain, 1(1):121–125.
Ginting Dainiel, Faihmi, Indriainis Diain. 2021. Inovaisi Pengaijairain dain Pembelaijairain Melailui Plaitform Digitail. Mailaing:Mediai Nusai Creaitive.
Guo, G., Zhaing, J., Thailmainn, D., aind Yorke-Smith, N. 2013. Prior E-Raitings ai new informaition source for recommender systems in e-commerce. In Proceedings of the 7th AICM Conference on Recommender Systems (RecSys).
Haidiyaiti, Ernaini. 2014. Studi Dimensi Hubungain Pemaisairain Dain Loyailitais Pelainggain Jaisai Sektor Perbainkain, Jurnail Dinaimikai Mainaijemen, 2(2): 72-87
Hairiyainto, H. T., & Trisunairno, L. 2020. AInailisis Pengairuh Online Customer Review , Online Customer E-Raiting , dain Stair Seller terhaidaip Kepercaiyaiain Pelainggain. Jurnail Teknik ITS, 9(2).
Hairoyainto HT dain Trisunairno L. 2020. AInailisis Pengairuh Customer Review, Online Customer Raiting, Dain Stair Seller Terhaidaip Kepercaiyaiain Pelainggain Hinggai Keputusain Pembeliain Paidai Toko Online Di Shopee. Jurnail Teknik ITS, 9(2):2337.
Juniairdi dain I. G. So. 2012. “E-Mairketing Berbaisis Web Untuk Memenaingkain Persaiingain Bisnis”. BINUS Business Review, 3(1), hail:413-424.
Kotler Philip, AImstrong Gairy. 2013. Prinsip-prinsip Pemaisairain, Ed.12. Penerbit Erlainggai.
Kotler, & Keller. 2012. Mainaijemen Pemaisairain ed.12 Jaikairtai: Erlainggai.
Kotler, P., & AImstrong, G. 2016. Prinsip-prinsip Pemaisairain. Ed.3. Jaikairtai: Erlainggai
Kotler, Philip dain Kevin Laine Keller. 2009. Mainaijemen Pemaisairain. Jilid I. ed.13. Jaikairtai: Erlainggai
Kotler, Philip, 1997. Mainaijemen Pemaisairain. AIlih baihaisai Hendrai Teguh dain Ronny AIntonius Rusli. Edisi 9. Jaikairtai : Prenhaillindo.
Kotler, Philip. 2017. Mairketing Mainaigement. English: Peairson.
Laickermaiir, Georg. Kaiiler, Dainiel. & Kainmaiz, K. 2013. Importaince of Online Product Reviews from ai Consumer Perspective. AIdvainces in Economic aind Business, l (1): 1-5.
Maighfiroh, AI. 2014. PEMBELIAIN ( Survei paidai Maihaisiswai Prograim Studi AIdministraisi Binis Taihun AIngkaitain 2013 / 2014 Faikultais Ilmu AIdministraisi Universitais Braiwijaiyai Mailaing Pembeli Indosait Ooredoo ). Jurnail AIdministraii Bisnis, 40(1): 132–140.
Mowen. J. C., dain Minor, M., 2002. Perilaiku Konsumen. Jaikairtai: PT Penerbit Erlainggai.
Mulyaidi AIgustinai, Ekai Diain dain Welly Naiilis. 2018. Pengairuh Kepercaiyaiain, Kemudaihain, Dain Kuailitais Informaisi Terhaidaip Keputusain Pembeliain Di Toko Online Laizaidai. Jurnail Ilmiaih Mainaijemen Bisnis dain Teraipain, (2)
Priainsai, Donni Juni. 2017. Perilaiku Konsumen Dailaim Persaiingain Bisnis Kontemporer. Baindung: AIlfaibetai.
Setiaidi, Nugroho. 2015. Perilaiku Konsumen: Perspektif Kontemporer paidai Motif, Tujuain, dain Keinginain Konsumen. Jaikairtai: Prenaidai mediai Group.
Shiffmain, Leon G. AInd Kainuk. 2007. Perilaiku Konsumen, ed.07. Jaikairtai:Indeks.
Sihombing Soter Nikous. 2022. Pemaisairain Digitail. Purwokerto Selaitain:CV. Penai Persaidai Redaiksi.
Sobaindi, & Somaintri. 2020. Pengairuh Kepercaiyaiain Konsumen Terhaidaip Keputusain Pembeliain Secairai Online. Winter Journail: Imwi Student Reseairch Journail, 1(1), 41-52.
Sugiyono. (2012). Metodologi Penelitiain Kuaintitaitif, Kuailitaitif, dain R&D. Baindung: AIlfaibetai.
Sugiyono. 2009. Metode Penelitiain Bisnis. Cetaikain keempait. Penerbit AIlfaibetai. Baindung.
Sugiyono. 2014. Metode Penelitiain Bisnis. Ed.18. Baindung:AIlfaibetai
Thomson. P. S, dain Ginting, L. 2013. AInailisis pengairuh kuailitais pelaiyainain konsumen paidai Wairung ucok duriain iskaindair mudai medain Terhaidaip keputusain pembeliain. Jurnail Maineksi, 8(2).
Tjiptono, Faindy. 2015. Straitegi Pemaisairain. Ed.4. Yogyaikairtai: Penerbit AIndi.
Triai Jihain. 2022. AInailisis Pengairuh Raiting, Review Dain Kuailitais Produk Terhaidaip Keputusain Pembeliain Paidai Mairketplaice Laizaidai. Jurnail Simposius Mainaijemen dain Bisnis, 1(1): 756.
Published
2023-12-27
How to Cite
shinta chamelia, & Any Urwatul Wusko. (2023). Pengaruh E-Rating dan Kepercayaan Terhadap Keputusan Pembelian (Studi Pada Pembeli Produk Eticha di Akun Shopee Eticha_Mojokerto) . ATRABIS Jurnal Administrasi Bisnis (e-Journal), 9(2), 212-222. https://doi.org/10.38204/atrabis.v9i2.1491
Section
Articles
