Strategi Pengembangan Bisnis Destinasi Wisata Pantai

  • Jajang Burhanudin Politeknik LP3I
  • Eris Sudarisman universitas muhammadiyah bandung
  • Abdur Rahmanesa Politeknik LP3I Bandung
Keywords: Komponen Destinasi, Wisata Pantai, Bauran Pemasaran, Bisnis Wisata Pantai

Abstract

Pengembangan bisnis destinasi wisata pantai merupakan topic yang menarik untuk dikaji. Terlebih dalam konteks Indonesia yang saat ini tengah berfokus pada percepatan pembangunan di kawasan rebana dan kawasan selatan Jawa Barat. Penelitian ini bermaksud mengekplorasi kajian teoritis terkait komponen destinasi wisata yang dihubungkan dengan pengembangan strategi  bauran pemasaran wisata. Ditemukan adanya keterkaitan konsep yang saling mendukung diantara keduanya. Hal itu bisa digunakan menjadi acuan dalam penelitian lebih lanjut.

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Published
2022-07-27
How to Cite
Burhanudin, J., Sudarisman, E., & Abdur Rahmanesa. (2022). Strategi Pengembangan Bisnis Destinasi Wisata Pantai. JRAK (Jurnal Riset Akuntansi Dan Bisnis), 8(2), 222-228. https://doi.org/10.38204/jrak.v8i2.985