Pengaruh Biaya Promosi Terhadap Penjualan Produk Pada PT Asuransi Asei Indonesia

Nicky Inca Syafira; Meigia Nidya Sari

doi:10.38204/jrak.v10i1.1755

Nicky Inca Syafira Universitas Pembangunan Panca Budi
Meigia Nidya Sari Universitas Pembangunan Panca Budi

DOI: https://doi.org/10.38204/jrak.v10i1.1755

Keywords: promotion costs, sales

Abstract

This research aims to analyze the effect of promotional costs on increasing product sales at PT. Asei Indonesia Insurance. The research was carried out in October 2023. Library research method for data collection. The analysis method uses Descriptive analysis, Simple Regression Test and T Test. The results of SPSS data processing regarding promotional costs and sales volume show that promotional costs (X1) have a calculated t value of 3,153 > from t table 1.65291. Judging from the sig t value (0.034) < 0.05. As a result, Ha is accepted and H0 is rejected, testing the research hypothesis. This shows how promotional costs affect product sales at PT. Asei Indonesia Insurance. The results of the coefficient of determination test provide meaning, that 71.3% is influenced by the promotional cost variable while 8.7% is influenced by other variables outside this research based on interval criteria where the coefficient of determination results is at a value of 0.60 - 0.799, which means it has a strong relationship. strong relationship between promotional costs and sales

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Pengarang Tunggal :

Safitri, S. (2022) Analisis Biaya promosi terhadap peningkatan Penjualan Tiket pada PT. Garuda Indonesia (persero) TBK Branch Office Lampung. Universitas Lampung

Ariani. (2017) Analisis biaya promosi terhadap peningkatan penjualan pada PT. Toyota Hadji Kalla Makasar Cabang hertasning. Universitas Makasar

Sumber lain

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